There are many cross-border e-commerce sellers and a wide variety of products. To stand out among many merchants, we need to choose products that can sell well and suitable logistics. How can we achieve the above two points? Below, Yi'en editor and sellers will listen to AliExpress lecturer Zhang Lichao's introduction of methods and techniques for product selection and logistics.
AliExpress Selection
At present, recruitment is mainly divided into two types: online selection and offline selection. The so-called online selection refers to the vertical and horizontal comparison of various data on Alibaba or Taobao, such as price and sales. Offline selection refers to the selection of products based on the seller's own advantages, through their own relationships, familiar industries, and other methods. Online selection and offline selection each have their own advantages and disadvantages. Let's analyze the advantages and disadvantages between them.
Advantages and disadvantages of online product selection
Advantages:
Online product selection is relatively easy to find sources of goods due to the presence of multiple platforms.
Disadvantages:
1 Relatively short sustainability
The online supply of goods is relatively transparent, and everyone can find it. Once the products they sell sell sell well, the market will become homogenized, and there will be many similar products in the market, ultimately leading to a price war. At this time, when looking for goods from merchants, they will take advantage of the opportunity to increase prices, leading to a decrease in Li Rui. In short, the product cycle is very short.
IIPrice disadvantage
If we compare prices, there is not much advantage, and in many cases, we do not receive first-hand supply. Many are second-hand sources of goods, with low profit margins and short lifespans, resulting in faster competition in the future.
Advantages of offline product selection:
1、 Significant price advantage
The source of goods is usually obtained directly from the manufacturer, and many online sources are not the primary source of goods. Therefore, offline selection has a strong price advantage.
2、 Long sustainability
The transparency of offline sources is relatively low. Therefore, the product has more distinctive features and is relatively difficult to homogenize to see the industry threshold. For example, some wireless intelligent blood pressure meters that require mold production are difficult to sell. Industries such as clothing are relatively easy to copy and will also be sold together. But at this point, there are still advantages in sales and evaluation.
3、 Can be self sourced
Because I am selling well, I can use my own goods as a source of supply for everyone, which can be made into a source of goods.
Disadvantages of offline product selection:
Compared to online product selection, if there is no one's own way, in order to find the desired product, due to the high requirements, the entry threshold is also relatively high. Therefore, offline product selection is difficult to find.
Through the above comparison, for small and medium-sized sellers, when facing product selection issues before making AliExpress, they should carefully consider what sources of goods they have.
Overall:
For individual small and medium-sized sellers, if they can select products based on their own advantages, it will be relatively easy to get started and achieve development. Before making AliExpress, we need to carefully consider our strengths and lay the foundation for sustainable development in the future.
AliExpress Logistics
Next, Master AliExpress will tell you some tips on how sellers choose logistics. Logistics can be divided into two types: online shipping and offline shipping. Overall, online shipping is safe and inexpensive; Offline shipping is not very safe, but the price is cheaper. The specific characteristics are as follows.
1Logistics (offline freight forwarder shipment)
1Unsafe, no compensation for lost goods
2No guarantee of timeliness
3The price will be cheaper
4 There is no doubt that light goods go online, while heavy sellers need to weigh
IILogistics (online shipping)
1 Relatively safe, can be complained about
2Limited door-to-door collection, generally not available in small cities (Beijing, Shanghai, Guangzhou, Shenzhen obligation)
3Need to bear inland shipping costs
4Therefore, generally sellers choose a globally accessible logistics channel (to save inland shipping costs)
- Non charged product: China Post small bag
- Live product: Singapore small bag
When using online shipping, it is important to note that Singapore Post has the highest unit price for small packages117/kgSome areas of China Post's small package are larger than117/kgof So we can convert these values greater than117/kgThe region is set for Singapore Post to ship small packages. Heavy sellers are much worse off.
Logistics is crucial as it carries the safety of our assets (value, shipping costs, profits, etc.). For small and medium-sized sellers, using secure logistics for shipping is crucial. I hope everyone can weigh the pros and cons well and not let the small outweigh the big.
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