[Dry Goods] Help You Play FACEBOOK CPC

Many people play on Facebook, but many may not necessarily know what Facebook CPC is. There are also many people who want to use Facebook traffic to do SNS marketing for their website, but they are struggling to find a way to start. Today, editor Yi'en will unveil the mystery of Facebook CPC for you! Perhaps you can obtain the SNS affordable dry goods you need from it.

I would like to remind everyone that this is not a basic advertising process. I believe that the basic advertising tutorial has become commonplace on other websites, and I won't go into detail here. I want to pick up some more practical dry goods for you.

    First: Rapid crowd positioning

We all know that in the process of creating Facebook advertisements, there is a positioning of interests, which is a unique feature of Facebook's group positioning. Many people are confused about this, but it is actually very easy to understand. Just like in reality, when you go to inquire about a friend like a stranger, you may not be able to call his name, but you can help the stranger find your friend based on some physical features. Facebook's crowd positioning is similar to that.

In fact, many popular products do not need to be positioned in such a detailed and specific manner. Taking FP, UGG CL, and LV as examples, the main target audience for these three products on Facebook should be women aged 18 and above, with good economic income, and then the country and region you are targeting. These three conditions are sufficient to identify the basic situation of this customer group. Because these three products are necessary and attractive for women, there is no need to position them as someone who likes shopping, fashion, or brand. In fact, the finer your positioning, the smaller the number of advertising audiences you will have. Of course, you may say that the finer the positioning, the higher the conversion. Friends who are familiar with CPC know that in reality, conversion is not much different. On the contrary, the more detailed your positioning, the higher the price you will have to pay for CPC.

      Secondly: How to optimize advertising

There are two main ways for many people to advertise on Facebook: 1. by placing external links; 2. Launch a Facebook fan page. The advantage of placing external link advertisements is that customers clicking on the advertisement will directly enter your sales website, but its disadvantage lies in the fact that the advertisement cannot spread and there is no LIKE button, which is not conducive to optimizing CPC. I believe friends who have done this advertising should understand the pros and cons.

The advantage of the second type of Facebook fan page advertising is that the LIKE button appears below the advertisement, which is very conducive to optimizing the CPC and has the characteristics of easy dissemination and diffusion of advertising. The disadvantage of this advertising method is that customers click on the ad and enter your fan page on FB instead of your sales site, which cannot achieve the goal of quickly advertising. For many customers, they are unwilling to click on the link multiple times.

Actually, many people are unaware that there is a third way to advertise on OG (Open Graph) fan pages. This placement method involves adding FB code to your website and performing operations to turn your sales site into an FB fan page. The advantage of this method is that the advertising presentation is the same as the fan page. Customers with LIKE buttons who click on advertisements will directly enter the sales station where they are placed, which is beneficial for increasing CTR and optimizing CPC. The conclusion drawn by foreign researchers on this advertising method is that the CTR of OG fan page advertising is the highest.

The difference between Facebook advertising and Google CPC is that Facebook spreads very quickly and effectively, often with a spread effect of one to ten or ten to one hundred. Google, on the other hand, has a clear keyword positioning. The relative conversion rate is relatively high. Editor Yien believes that the effectiveness of FB CPC cannot be ignored, as long as you operate it well, you are not afraid of not having good advertising traffic.

The editor also suggests that relatives who advertise on FB should install software similar to 53KF on their sales sites, which is easy to track advertising effects and timely understand CPC prices, so that they can have first-hand information. In addition, as the time period changes, prices need to be frequently changed, and the suitability of the prices can be monitored through the number of online visitors at 53KF. If your price is reasonable, it will trigger advertising display and attract a large number of visitors to your sales station. With more visitors, making money is easy.

In summary, FB CPC is a very practical and effective placement tool, but it is still necessary to choose the appropriate placement method according to your own situation, so that you can maximize traffic and make your sales site a popular search engine.