Can a can of German Altamax milk powder reach Hangzhou citizens in just one day? This was unimaginable in the past, but with the development of Hangzhou's bonded import business,“Next Day Arrival”It has been truly staged in Hangzhou.“Previously, German milk powder needed to reach the hands of Hangzhou citizens at leasttenTian, under the pilot mode of cross-border trade import, cross-border e-commerce enterprises concentrate overseas procurement and uniformly ship from overseas to domestic bonded warehouses. After consumers place orders online, logistics companies can directly ship from Hangzhou bonded warehouses, which shortens the timeeightDays, equivalent to local express delivery.”China（Hangzhou）The relevant person in charge of the Airport Park of the Cross border E-commerce Industrial Park stated.
At the end of this month, focus on cross-border import of foodB2CVertical e-commerce platform“freshLIFEWill officially enter China（Hangzhou）Cross border E-commerce Industrial Park Airport Park（Hereinafter referred to as Airport Park）Carrying out bonded import business means that local consumers in Hangzhou can receive overseas goods the next day after placing an order on this website.
“freshLIFEFounder Xiao Xin said that because she works at an investment bank in the United States and frequently travels around the world, she is entrusted by family and friends to bring some overseas products every time she returns to China, becoming a true name“Hai Dai”.two thousand and thirteenIn, Hangzhou became the first cross-border e-commerce park customs supervision pilot in China（Xiacheng Park）This lifted Xiao Xin's spirits. In his view, the effective upgrade plan for the purchasing industry is cross-border e-commerce, which can only achieve long-term development if recognized and protected by policies and laws.two thousand and fourteenyearnineStarting from this month, Xiao Xin teamed up with two like-minded entrepreneurs to build a cross-border e-commerce import platform, seeking cooperation with top tier agents of major brands around the world through the work resources of JPMorgan Chase Bank in the past.
Transferring shipment from Hong Kong to Xiaoshan Bonded Warehouse for cross-border import business will be achievedtenDouble or evenone hundredDouble growth?
Xiao Xin stated that although the company is headquartered in Hong Kong“freshLIFEThe important position will be located in Hangzhou.threeAt the end of the month,“freshLIFEWe will settle in Hangzhou Airport Park and issue orders through the bonded zone. Before that, after the user placed an order,“freshLIFEThe package must be handed over to SF Express through the Hong Kong warehouse and then flown directly by SF Express freight plane. The next morning, SF Express will be responsible for customs transfer, clearance, andthreeWithin days, deliver to major cities across the country atsevenWithin days, it will be delivered to all consumers. But after entering the airport park,“freshLIFEThe shipping efficiency will be greatly improved, especially for Hangzhou consumers who can receive overseas products the next day after placing an order.
“At present, due to the limited staff required to ship and package goods from Hong Kong, we have to control the daily transaction volume, which is onlythree hundredMultiple orders, a large number of products can only be sold to local pharmacies and retailers in Hong Kong, although making money, it does not meet our needs; After entering the bonded area, we can achieve bulk shipment, with significant reductions in labor and logistics costs. The transaction volume is expected to be the same in three months as it is nowtenTimes, i.ethree thousandMultiple orders/Oh, of course, if the warehouse and packaging processes cooperate smoothly, it is not ruled out thatthirty thousandSingle/day.”Xiao Xin said.
Meanwhile, Xiao Xin revealed that in Asia,“freshLIFEEstablishing a first level cooperative relationship with the general agents of well-known brands such as Sizhou Group, Marubeni Trading Company, Meiji, and Youha; In Europe and Australia,“freshLIFESeamless cooperation with top German milk powder brands such as Itami and well-known food brands on the first line; in the U.S.“freshLIFETarget well-known infant and child complementary food brands and adult health product brandsXiao Xin believes that in the field of cross-border e-commerce, regardless of the business model, supply chain resources are the most important. Only reliable and stable sources of goods can reflect the difference between cross-border e-commerce and“Overseas Taobao”“Purchase on behalf”The value of.
Cross border e-commerce has enteredthreemode99%Resources should be placed on the mobile end
“Our Android versionAPPAlready ontwoMonthly launch, Apple versionAPPThe beta version has also been launched and is currently being updated,threeIt will become a comprehensive version in mid month.”“freshLIFEFounder Xiao Xin stated that the company is in communication with a well-known enterprise and is likely to open its first overseas duty-free product in HangzhouO2OOffline experience stores will gradually cooperate with more real estate enterprises and commercial complexes in the future to open more experience stores.
For Xiao Xin, creatingAPPAnd layoutO2OImage stores are all designed to welcome e-commercethreeMode.“E-commercethreeThe keywords for the pattern are‘Selected categories’‘Fragment traffic’What needs to be done is to guide consumption and accurately match. aboutB2CFor e-commerce, imported food means huge selection differences, generous profit margins, and traffic dividends brought by social sharing and order sharing.”In Xiao Xin's opinion,threeThe e-commerce model is more suitable for imported goods, and mobile e-commerce and WeChat are the best ways to fully utilize fragmented traffic to match accurate audiences.
Xiao Xin is right“freshLIFEOur positioning is as a social platform for mobile e-commerce and buying influencers to share and share orders, which will bring99%Place resources on the mobile end.“Our mobile buyer store is a micro store model based on mall users, where users are both product consumers and can become‘freshLIFE 'A distributor who opens a lifestyle sharing platform based on their personal taste and earns reasonable compensation while sharing orders on the platform. Why not.”Xiao Xin said.
(Editor: Yi En)Chen Chaoyang）
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