The feelings of cross-border e-commerce sellers towards factories are subtle.Most of the time, the factory is a close partner of the seller, and both parties work together for win-win results. But at some point, once the factory"Rebellion"Will become the most difficult competitor of the seller.According to the news from the cross-border factory, a factory found a seller customer in Shenzhen to help them optimize their products and make their products more suitable for sale on Amazon.The factory vowed that it would not sell the product itself after it was optimized, but mainly supplied it to Amazon customers.The Shenzhen seller is one of the main customers of the factory. Based on the idea that after the product is optimized, it is also convenient to get the goods by yourself, and it can be done in one step, so the seller has a higher probability of making a sale"Give it all", share with the factory unreservedly the experience gained from operating Amazon stores for several years.The factory, like a sponge, quickly digested and absorbed the experience provided by the seller, and patiently optimized the product, including the reasons for bad reviews and returns.Under the guidance of the seller, the product has been optimized from the inside out, and has the potential to become a blockbuster.The seller was also very pleased. He thought that he could make a lot of money with this product.Unexpectedly, as soon as she delivered the goods, she found that the factory had violated its original promise, opened its own shop and sold on the market, becoming a competitor of the seller.
(Source: cross-border factories)The seller was angry about this departure and asked the factory for an explanation.The person in charge of the factory apologized and said that the e-commerce department was jointly operated by the factory and other shareholders (the factory had no right to interfere with whether to sell the product), and the price was not cheaper than the seller.Therefore, we hope to "co-exist" with the seller, and the product is willing to be supplied to the seller first.However, in the factory"Perfidious"Under the attack of, the seller has completely lost trust in the factory. Said he would never give up on others"Loving guidance"Yes.If it is true, then the factory"Short sightedness", not only lost a customer, but also blocked the in-depth communication with other sellers and continued to optimize other products.This is not the first time.Lin Hang, a 3C seller in Xiamen, fed back to the "blue ocean Yiguan website domain news. com" that they were one of the first sellers to make a product. At that time, we worked with the cooperative factory to create a blockbuster.The factory was excited to see that Lin Hang had sold the products vigorously, so it found more sellers and spread the products with Lin Hang's shops as the propaganda point.A large number of competitors poured in, making the product a Red Sea product in a short period of time, and then a price war started, with the profit compressed to a very small level. In desperation, Lin Hang withdrew from the market of this product and also cut off further cooperation with the factory.Shortly after Lin Hang withdrew from the product market, other sellers also found that the market was not easy to do, and gradually stopped. The business of the factory's product fell sharply. Finally, only a few domestic customers are still looking for factories to pick up goods, and Amazon customers have been cut off.▋▋▋▋▋▋▋▋▋、▋▋▋▋▋▋▋▋Of course, if the factory has the means of production, as long as it is not someone else's patented product, it may be short-sighted, but it is understandable.But some factories know the operation mode of Amazon ecological chain,Use the information difference to reverse the routine sellerIt's disgusting.According to one seller's feedback, in recent years, some defective factories have used the immaturity of novice sellers to operate a set of "pig killing plates".The factory first sells a small light product at a high price on Amazon, and then usesSwipe, couponAnd other means to boost the sales volume of products in a short time.Then, a large number of products were hung on 1688 for sale, quickly occupying the pit of the product on 1688.Novice sellers themselves are not sensitive to selection, and rely more on selection tools. When the sales volume of these light and small products increases explosively and quickly occupy the BSR pit of the category, the data will be captured by the selection tool.Novice sellers rely on tools, thinking they have caught the blockbuster, so they place a large number of orders for the product from 1688. At this time, most of the suppliers of the product are from this factory.In the end, the seller purchased a batch of inventory products that were not originally popular. Through the seller's purchase, the factory not only made up for the cost of bill printing, but also made a big profit and cleared the inventory.However, according to the seller, such "black heart factories" are in the minority after all, and most of them are still making money down to earth.
▋▋▋▋▋▋▋▋、▋▋▋▋▋▋、▋▋▋36
Back to the original topic, the factory has become a competitor of the seller, and sometimes it can not completely "dump the pot" to give the factory a short-sighted view. Some factories are "forced", while some factories areActively choose transformation.Since this year, many big sellers have been blocked by Amazon. Some of them have a premonition that the wind is not right. They not only stopped the orders they originally placed with the factory, but also tried to let the factory "buy back" the products they had already sold.
After some factories produce their products, the sellers are reluctant to pick up the goods. The factory can only choose to collect storage fees from the seller.Mr. Liu of Yiwu also received the notice that the seller cancelled the order. Faced with the seller's choice, Mr. Liu simply put the products that the seller has ordered on his Amazon store for sale.On the other hand, some factories, which have been "oppressed" by big sellers for many years, finally launched a counterattack against these customers who once squeezed themselves by "doing their own thing".Ken, the factory owner in Shenzhen, is one of the representatives.Previously, Ken supplied goods to an Amazon big seller. He was pushed down by the supply price, and his profit was meager. He was delayed by various excuses. He also "actively" offered rebates to the purchasing staff of the big seller company.After deciding to cut off the supply to the big seller, Ken took 3 months to form his own Amazon team and became the competitor of the big seller.In Ken's words, after he became an Amazon, the whole person was refreshed, regardless of the face of the big seller.Jinzong, a fitness equipment supplier in Xiamen, supplies big sellers while cultivating his Amazon team.President Jin said that in terms of fitness equipment, the supplier has always been in a strong position, and the products have always been in short supply. Under such circumstances, even big sellers are unwilling to make trouble with the factory.Through the purchase volume of big sellers, Mr. Jin also saw the potential of Amazon, so he decided to transform.Some big sellers in cross-border industries were originally transformed from factories.For example, Lvlian Technology.At the earliest, Lvlian supplied goods to foreign customersDrive down product prices1 USDGreen Alliance felt helpless and did not reduce the price. The other party gave up the purchase, and the products produced would be at the bottom of the box; If the price is lowered, there will be no profit.After learning from experience, Lvlian decided to build its own brand and stop being a factory that only supplies goods to others. A leading cross-border e-commerce enterprise was born.Zhejiang Xieshenghe Home Textiles Co., Ltd. found that 80% of the orders of its own factory were from Amazon sellers, so it resolutely registered an Amazon account in July 2019 to sell its own products.As of July 2020, the revenue of Xieshenghe's home textile stores has stabilized at about 100000 dollars per month. Shaoxing Versailles Textile Co., Ltd. opened its first Amazon store in 2015, for example, the sales volume this year is nearly 900 million yuan.There is a certain cyclical relationship between the seller and the factory. For sellers, they may think that "I am a customer", "I have technology" and "I understand the market". How can it be so easy to transform a factory into Amazon?In fact, the identity between the seller and the factory is never fixed.An insider shared his opinion:E-commerce operation (including Amazon), in plain terms, is the selling of goods. In essence, it is the selling of goods.As long as it is dry sales, it cannot be separated from the principle of product orientation.For example, car sales and real estate sales, the sales of 4S stores are more than one level ahead of real estate sales in terms of service and communication system. But in fact, in terms of profitability, real estate sales are much higher than car sales.The core problem lies in the difference of product value.It is similar to Amazon. Creating a high-quality supply chain is more useful in the long run than studying operation technology. After all, the so-called "technology" has been innovating all the time.Sellers who rely solely on operation and look for factories to get goods can win the factory in terms of profits in a short time, dominate the relationship with the factory, and become the "God" of the factory.But once the factory wakes up, it will become a competitor of the seller, which is also the most troublesome and difficult competitor for the seller.Because the factory is not short of technology, products, or even innovation flexibility, it is only short of time to adapt and precipitation data.Therefore, for sellers, it is more worthwhile than anything to invest in how to develop their supply chain in a long-term and stable way. The ultimate essence is to deeply study the product and explore every detail.The success of Anke's innovation gives the seller the greatest inspiration, not how to innovate, nor spend a lot of money on research and development. It is to tell the seller that only long-term principle can lead to long-term development. (Text/Blue Ocean Yiguan of cross-border e-commerce)
