Prepare for Black Friday, how can cross-border sellers maximize TikTok's marketing effect

TikTokIt has always been one of the leading platforms for promoting e-commerce products, and cross-border sellers should not miss the opportunity to useTikTokPromotion activitiesOpportunities, especiallyBlack FridayandNetwork Mondayperiod。

Blue Ocean Yiguan has learned that,According to a recent study, compared with other platforms, 54%TikTokUsers plan to purchase through sponsored social media postsBlack FridayProducts for.

1.70% of TikTok users hope that TikTok can inspire them to shop on Black Friday this year.

2. TikTok affected 80% of users to buy things during the Black Five last year.

3. Among the users who bought things on Black Friday last year, 40% bought the things they saw on TikTok.

It is expected that this trend will continue in 2021, and TikTok has also improved e-commerce functions for the brand.

Last year, the Black Five Movement started early and lasted longer.#blackfridayThe number of tag views tripled in the second week of October and peaked on that day, maintaining a relatively high level untilChristmaseve.

In view of thisfestivalseasonsellerSupply chain problems facedVery serious, manysellerThe promotion of Black Five has been started in advance. Users have adapted to this change,festivalShopping has started.

IDuring the Black Five,TikTokWhat are users more likely to buy?

Based on 2020 data，as well asTikTok anticipates shoppers from social platformsthereInformation collected,findCompared with users of other platforms, TikTokuserMore likelystayBlack Friday shopping。Popular products include:

1. Clothing：15%。

twogift：32%。

threesporting facilities：35%。

fourPersonal Electronics：16%。

fivePersonal care products：20%。