In the 400 billion euro European e-commerce market, do these e-commerce platforms contribute half of the sales?


Author:Blue Ocean Yiguan
Source: egainnews

In the 400 billion euro European e-commerce market for cross-border information, do these e-commerce platforms contribute half of the sales?

In 2021, the total revenue of the European e-commerce market is expected to reach 396 billion euros, a strong growth.

Among them, e-commerce platforms contribute nearly half of the sales. Retail X analysis said that third-party e-commerce platforms, including Amazon, Allegro, Wildberry, etc., are estimated to be able to create a sales volume of 120 to 150 billion euros.

This is a significant increase compared with the estimated sales of 100 billion euros of RetailX last year.

In Europe, the e-commerce market is dominated by third-party e-commerce platforms

For a long time, e-commerce platforms have played a crucial role in the European e-commerce market, occupying a large sales share. The growth of the whole market has also driven the growth of e-commerce platforms.

Last month, a study by Swedish startup Inriver showed that,Nearly half of online product searches in Britain and Germany start from e-commerce platformsIn other words, many consumers directly search for products on e-commerce platforms, rather than search engines.

The latest report released by RetailX also shows that 50% of online shoppers in Europe directly use the e-commerce platform. In the UK alone, 64% of online shoppers go to the e-commerce platform first.

and,One quarter of online shopping in the UK takes place on the Amazon platform

Blueocean Yiguan has learned that although the European e-commerce market is increasingly dominated by e-commerce platforms, the situation varies greatly in each European country.

In the UK and Germany, the importance of e-commerce platforms is the most prominent among all European countriesIn addition, more and more retailers are moving towards "platforms" and starting to operate "platforms".

In the Czech Republic, Denmark, Finland, Greece, Norway, Sweden, Slovenia and other countries, e-commerce platforms are very light, and e-commerce sales mainly come from non platform e-commerce websites (only selling their own products, without "third-party seller settlement" services).

In Spain, the e-commerce market is still dominated by hybrid platforms, which are "derived" from retailers, such as El Corte Ingl é s and

In addition, in Spain, Italy, Poland, perhaps France and Portugal, platform retailers and non platform retailers account for about half of the total. Amazon has not yet dominated these countries. Allegro and Wildberry are planning to invest in these markets, which may soon fill the gap in Amazon.

What are the largest and most popular e-commerce platforms?

Some of the most mature e-commerce platforms in Europe have grown in their respective countries, such as the, 79 million visits per monthOTTOIn 2020, the sales volume increased by 37% year on year.

As of April this year,PolishAllegroIt is the third largest e-commerce platform in Europe, with 185 million visits per month, second only to Amazon and eBay.

Russian e-commerce platform WildberryIt has also been growing. At present, the monthly number of visitors is about 149 million. In this regard, it is the fourth largest e-commerce platform in Europe.

Another survey showed that,The five most popular e-commerce platforms for European consumers are Amazon, eBay, Etsy, Asos and Wish(Take "how many European consumers use it" as the judgment standard).

In the 400 billion euro European e-commerce market of cross-border e-commerce platforms, do these e-commerce platforms contribute half of the sales?

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