some Amazon toy seller It is estimated that during the holiday shopping season in the fourth quarter, Toys Sales will increase significantly. However, if the seller's account or product does not meet Amazon By strict standards, sellers may miss the profits of the holiday season.
Therefore, as Amazon Sellers, naturally, should know how to sell in Amazon Toys Requirements.
I Amazon toy sales requirements in the fourth quarter
Blue Ocean Yiguan has learned that Amazon has specific requirements for toy sales in the fourth quarter due to the "crazy" toy sales during the festival.
The following is the Q4 period FBM Seller To meet the requirements of FBA Seller No impact.
one FBM sellers must complete their first sales in Amazon before September 2021. The first sale is allowed in any category, not limited to Toys and games Category.
two FBM sellers must process and ship at least 25 FBM orders between August and October 2021.
The above standards are not only applicable to most sellers and brands, but also to Amazon sellers who only want to sell toys in the fourth quarter (from November 2021 to January 2022).
In order to obtain approval to sell toys during the holiday shopping season, the seller must also meet the following additional requirements:
1. As of October 2021, Order defect rate Less than 1%.
This metric refers to the percentage of the total number of defective orders in the 60 day period.
2. During the period from September to October 2021 Pre Fulfillment Cancellations Less than 1.75%.
This ratio refers to the number of orders cancelled by the seller. At other times of the year, sellers need to keep this ratio below 2.5%. However, Amazon is more strict during the festival, and sellers must keep the cancellation rate below 1.75%.
3. From September to October, 2021 Late delivery rate Less than 4%.
This indicator refers to the orders confirmed after the expected delivery date, and increases with each delayed delivery order.
II how Improve in Amazon Q4 Qualification to sell toys
Amazon sellers want Check the Performance/Account Health （ Performance/account health ） part. If seller The performance does not meet these restrictions. Here are Amazon's recommendations seller Immediate action ：
one Monitor customer indicators and take corrective actions if necessary.
two Frequently manage orders in the account （ Manage Orders ） Partially check the order.
three Reduce order cancellation Rate; Only the inventory available for shipment is displayed.
4. When the seller cannot deliver Update account status （ I.e. during holidays ） 。
five Timely deliver and confirm delivery.
six Make sure the seller policy is up to date.
seven If If the seller uses a third-party transportation company other than Amazon Consolidate their SLA commitments and provide them for transportation confirmation when they are mentioned.
If seller If the above conditions are still not met, it can be used in Q4 FBA Sales of toys. However, it is necessary to ensure that the goods can be restocked within all the time limits specified by Amazon FBA.
November 1 is the deadline for Amazon's FBA inventory of American sellers to ensure timely sales on Black Friday, Online Monday and Christmas.
3、 What policies should we pay attention to when selling toys at Amazon?
According to Statista, Amazon is the largest toy online sales platform in the United States, so it provides a lot of opportunities for sellers to improve their profits during the festival. Toy sellers should pay attention to the following policies:
1.1 Toy policy for children aged 12 and under.
According to Blue Ocean Yiguan, In the United States, all toys used by children aged 12 and under must comply with federal safety standards, including:
（1） ASTM F963-16 / -17
（2） Consumer Product Safety Improvement Act (CPSIA)
2. Amazon may require toy sellers to provide security documents at any time to confirm compliance.
3. In addition, in the Amazon There is also a set of policies for specific toys and children's products sold on. Therefore, if the seller sells or plans to sell fingertip gyroscopes, invisible pens, magnetic building blocks, soft toys and other types of children's products, please be sure to read the relevant articles of Amazon to ensure that they meet the requirements.
（Polly Zhang New media of cross-border e-commerce - Blue Ocean Yiguan website domain news) connects with high-quality resources of cross-border e-commerce. Wal Mart, Coupang 、 Wayfair 、 Mercado Libre and other platforms settled ， Brand copywriting planning, network wide promotion, e-commerce training, incubation and other services , please contact us. No unauthorized Rewriting, reprinting, copying, clipping and editing In whole or in part.
The content of the article is created by the author, and the author is responsible for the authenticity, accuracy and legality of the content. Overseadia advocates respecting and protecting intellectual property rights. Without the permission of the author and/or this website, the content of this website may not be copied, reproduced, or used in other ways. If you find that there are copyright issues in the articles on this site, please contact chuhaiyi@baidu.com, and we will verify and deal with them in time. Source of the article: egainnews, this article is the author's independent point of view, and does not represent the position of overseadia.
