The order didn't explode ACOS exploded? Here are the effective ideas, methods and details for reducing ACOS (including free benefits at the end of the article)

2022-11-21
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Author:Blue Ocean Yiguan
Source: egainnews

The first black five networks has just passedMany sellers said they were depressedMoney spentThe unit volume has not increased, but has also declined

Cross border e-commerce platform orders haven't exploded ACOS has exploded? Here are the effective ideas, methods and details for reducing ACOS (including free benefits at the end of the article)

And every time the peak season comesIn stationAdvertising ACOSallstay in a high position without going downLet the sellersuffer unspeakably

Cross border e-commerce logistics orders did not explode ACOS exploded? Here are the effective ideas, methods and details for reducing ACOS (including free benefits at the end of the article)

The seller said franklysincetwentySinceEvery time the advertising fee goes up sharplyMore exaggerated this yearACOSGo straight to500%,The first fare has already gone upThe advertising price is also soaringI feel I can't keep up

Cross border information orders didn't explode ACOS exploded? Here are the effective ideas, methods and details for reducing ACOS (including free benefits at the end of the article)

Want to reduce ACOS step by step in the process of advertising,Then we need to do the followingLet advertising achieve a reasonable input-output ratio,canRealize the goal of making money through advertising

1、Moderate bidding Gradually reduceACOS

This time, the black five networksMany sellers' friends have high advanceLow order quantityAlthough the higher the bidding price, the higher the probability of rankingBut it will also lead toACOS too highSo in the peak seasonWe must treat our advertising bidding rationallyEspecially click on products with high profitsConsidering their own profitsIf it is not seasonal productDuring this period, you can avoid participating in excessive advertising bidding

2、Scientific testing allows more advertisements to be displayed at the top of the home page

As a seller, we all knowProducts are often exposed on the product pageIf it is not a product with special advantagesThe conversion effect is not goodthereforeWant toproductMore exposure on the top of the home page, keywords and other positions of keywords,Then we can do this

oneIn auto advertisingholdSimilar goods and management goods's matching ads turned offOr adjust their bidding prices very lowsuchProbability of running the product pageAnd the budget has been greatly reduced

twoIn manual advertisingFind a suitable bidReduce the exposure of product pagesAnd double at the top of the home pageplusone hundredOr more, you have to test yourselfRemember to monitor your product advertising booth after biddingSee where different bidding will make the product more exposedGenerally speaking, after these two operationsMost of the budget will be consumed at the top of the home pageDifferent products have different reasonable pricesSo you need to take more tests to get the answer

3、Optimize keywords and listing

Many people have an illusionThink that the more words in a group, the betterActually, this is wrong

Ifthirtyindividual、50Put all the core words into one groupThen the budget will go wrongFor example, big words that run well will consume most of the budgetWhich led to the exposure of the remaining dozens of wordsThis does not promote product ranking at all

The best way is for each grouptenWordsPut big words in a groupPut long tail words in a groupWhen the word is exposedLet's put good wordsTake it outOpen another groupNo words with high traffic and poor conversionRefer to the following figure for specific operations

The b2b order didn't explode ACOS exploded? Here are the effective ideas, methods and details for reducing ACOS (including free benefits at the end of the article)

in additionKeyword thesaurus expansion should be done during cold startLet's share some big salesCommon keyword sorting and usage:

1、adoptGoogleWikipediaSNSyoutubeEtcSearch keywordsBrand words, etcExtended keywordsFor example, Google'sArticle on the first three pagesRelevant keywords (real search words) are displayed at the bottom of the page

2、seeVarious social activitiesForum/blog post for inspirationE.g. Twitter+tiktok+facebook: keyword+forum/board

3、Through buyer commentsExpand keywords with EasyYa

The buyer can be found from the comment descriptionofPhraseologyLogically speakingContrary to the product defects, the buyer is satisfiedProducts,Easy YaWe canbenefitUse the antonym of negative comment to doCore transformationWords

Cross border e-commerce logistics orders did not explode ACOS exploded? Here are the effective ideas, methods and details for reducing ACOS (including free benefits at the end of the article)

EasyYa

4、Backcheck through various auxiliary softwareCompetitorsTraffic words of

suchsieveFind outkey wordafterA preliminary key vocabulary was bornagainDelete duplicate keywords through the table toolThen take the keywords to the Amazon front desk for retrievalCheck whether the search results are consistent with your own products, and rank them as one, two, three, four according to the degree of consistency. If they are completely consistent, they will be oneand so onThose that do not match will be put into the negative lexiconSo that we can find out as much as possibleStable under categoryconversionofkey wordImprove the accuracy of advertising

of courseWant to fundamentally solve the problem of high advertising costsWe have to jump out of the original frameworkChange your thinking to go cross-borderAlthough we cannot decide the platform rulesBut we can choose who will be our competitorsIn the process of screening the marketEasyYa can help us choose a market with a small competitive environmentReduce competitive pressure from the source。 (Source: Yiya easyYa)

Cross border outbound orders haven't exploded ACOS has exploded? Here are the effective ideas, methods and details for reducing ACOS (including free benefits at the end of the article)

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Cross border e-commerce logistics orders did not explode ACOS exploded? Here are the effective ideas, methods and details for reducing ACOS (including free benefits at the end of the article)

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