There are 2.4 million activeAmazon Seller, the competition is very fierceAmazon PlatformIt is very difficult to stand out from the crowd. The seller should consider optimizationAmazon product picturesTo promote transformation.
AmazonsellerUp to seven photos can be published，a sheetproductmainchartAnd six additional photos，thereforesellerMake the most of these photos，Provide customers with detailed information of products from all angles.
Blue Ocean Yiguan has learned that,No detailed presentation of all aspects of the product，May causeAmazon SellerLose a potential customer.
oneFor example, Golden's matcha powder has several different shooting methods.productmainchartletcustomerLearn how it workspackingofotherThe picture shows how the customerAdd this matcha powder。 It also allowscustomerAt a glance of the true appearance of matcha powder, it can not be seen on the package.
2. Amazon sellerYou may also want to shoot the product from different angles. IfsellerNot sure the customer wantsFrom what point of view, you canGo to physical stores to observe consumersHow to look at the products, or look at the pictures of other stores.
threeFor example,Various fashionable cases and bagsInside the walletPictures are often displayed in other image positions besides the main product image,becauseThis sectionThere are important characteristics that customers are interested in.
fourYou can also mix people pictures，This can help potential buyers imagine themselvesHow the product looks。
5. Amazon SellerYou also need to pay attention to the light of the photo and its influence on the color of the photo, especiallyThe product in the photo needs to be adjusted to matchNaked eyeLook at the productSame.SometimesA little bit of post-processing.
sixIfsellerIf your budget allows, consider hiring a product photographer. A professional with experience in industry and product type，You should know from which angleShooting products。
2、 Pay attention to the whole frame
Many sellersIt is easy to focus on the main body of the image and ignore the whole picture. howeverwantbe careful，PhotogenicCornerIt is very important.The main body of the product needs to be in the center of the picture,But also avoidOmission of the whole product during shooting。
Ensure that the product occupies as much space as possible. quite a lotsellerThey leave too much space in the photos, which makes their products appear small in the search results. The product is as large as possible，Is easier to get noticed.
3、 Provide important information
In addition to displaying products, sellers can also useAmazon product image, to share important information about the product.
If it is a package of multiple items, add a small icon with a 10 pack or anything else meaningful. it's fine tooShow the size and characteristics of the productLet people notice the difference of the product.
For example, Amazon sellers can do a graphic rendering for the technology behind children's splash resistant tableware; Or make a simple three-step operation breakdown diagram for the backpack tent. The sellers of clothes should consider people of different shapes, so they can consider uploading content related to size, weight and height.
The following figure shows some different charts of the Bike Trainer Stand on Amazon, which can show more information about the product:
According to Blue Ocean Yiguan, never underestimate the value of optimizing product pictures. Although the search algorithm will have some weight after the brand name, product name and description, optimizing photos will certainly help to improve the browsing volume.
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