Dance variety showStrictly Come DancingWill beUpdate in two days，eBay Ads UKIt is estimated that the programWill throwFrom this Saturday toChristmasDuring a wave of consumption boom, all major brands should be prepared or take this opportunity to increase sales.
This will be the last issue of this season, and the special program of Christmas Day will be broadcast on the BBC.eBayThe platform's data analysis found that the last issue of this dance program last yearchristmasThe double screening of the special series stimulates shoppers to search for the fashionable wear and dance clothes of Tess Daly, the host,The search volume of related products increased by 23% to 161%.
Blue Ocean Yiguan has learned that in 2020Strictly Come Dancing,The search volume of "ballroom dance" increased by 75%.
IDance programs trigger a consumption boom
1. The final of the dance program in 2021 will be broadcast this Saturday. According to the data of 2020, on the day of the final last year“strictly”And“ballroomThe search volume of "Ballroom" increased by 30% and 23% compared with the previous day.
2. At the same time, during the Christmas special last year, the search volume of the word "strict" also increased by 22%.
3. eBay Ads found that on the day of the first live show this year (September 25, 2021),The search volume for the word "strict" increased by 104% over the previous day,And“ballroom”The search volume of the word "" increased by 94% at the same time, which proves that this quarterDegree STrictlyThe heat is still high.
IIThe clothes of the presenters and contestants have attracted much attention
1. On October 31, 2020, when Tess wore a black backless jumpsuit on the second live show, at 8:00 p.m“jumpsuitCompared with the search volume of the previous hour,Up 28%。
2. During the semi-final of the program (December 12, 2020), Tess wore a pink floor length skirt to promote“pink dressThe search volume of the term "pink dress" is within one hour161% surge。
Not only the host can attract the audience, but also the players.
3. On November 3, 2020, when Max George, the singer of The Wanted, dressed as Homer Simpson, performed his movie week program“SimpsonsThe Simpsons' search volume is from 6:00 p.m. to 8:00 p.m,Up 38%。
4. When singer HRVY wore a gold dress in the quarter finals (December 5, 2020)“tuxedoThe search volume of "tuxedo" is in the same time periodUp 73%。
IIISearch volume of tap dancing shoes increased by 173%
EBay Ads UK's insight shows that in addition to clothing, Strictly also encourages people to dance and invest in their own dance supplies.
oneOn this year's opening show,Male shoppers“tap shoesThe search volume of "Tap Dance Shoes" increased by 173% over the previous day, almost twice the search volume of female shoppers (increased by 95%). This shows that when it comes to Strictly fans, the brand obviously needs to consider all user groups.
twoOn the first day of Strictly's broadcast this year“tap shoes”The search volume of "leotard" and "leotard" increased by 96% and 28% respectively compared with the previous day.
threeOn the final day of last year (December 19, 2020), the search volume of "ballroom dance" increased by 75% compared with the previous day“tap shoes”The search volume of has increased by 31% at the same time.
fourIn last year's semi-finals, the search volume of male shoppers for "ballet shoes" increased by 75% compared with the previous day, while that of female shoppers increased by 44%.
According to Blue Ocean YiguanStrictly Come DancingSuch variety shows have been deeply integrated into British popular culture. Marketing personnel must realize that the show itself has its own popularity, which may trigger a consumption boom every year. All major brands must consider how to follow this trend and attract program fans to shop.
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