Global ownershipPinterest with 400 million users,Recently released a《2022GlobalPopular trendsReport. It is understood that this report is based onPinterestplatformPredicted based on global data from October 2019 to September 2021.
The report states that,Generation Z is driving aNewAccessoriestrend.These accessories go far beyond basic earrings and necklacesetc.. The platform found that,During the selected time, the search volume for ear decorations (such as earrings) increased300%;Water diamondToenailAdded150%;Skin piercing decorationsAdded145%;The search volume for crystal eye makeup has increasedoneone0%.
In terms of fashion, pearl jewelry is attracting consumers' attention. stayPinterestOn the internet, the search volume for men's pearl necklaces has increased700%; Pearl dresses increased by 300%; The simple version of the pearl ring has increased by 200%; Pearl themed parties increased by 200%; Pearl wedding decorations increased by 185%.
In addition, consumers are increasingly interested in bright colored clothes.PinterestUsers' search for gorgeous clothing has increased1600%, followed by purple red dresses (400%), rainbow dresses (200%), electric blue dresses (140%), and gradient dresses (95%).
At the same time, Gothic style products are also popular among users.PinterestThe data shows that the search volume for Gothic pajamas has increased185%; Gothic baby clothing has increased by 120%; Next are Gothic business casual clothing (90%), Gothic kitchen decorations (85%), and Gothic denim (70%).
Also, users also like chessboard patterns. according toPinterestThe search volume for square tiles has increased due to the increase in data500%, followed by checkered carpets (400%), checkered nails (165%), checkered patterns (160%), and checkered men's suits (95%).
In terms of clocks, users have increased their search for oversized clock wall decorations700%; Fashion watches and men's luxury watches have both increased by 600%.
As for pet supplies, the search volume for facilities related to cat living and playing has increased400%; In addition, the search volume for dog houses has increased by 200%.