Globally ownedPinterest for 400 million users，Recently released a《2022GlobalTrendsReport. It is understood that the report is based onPinterestplatformFrom October 2019 to September 2021.
According to the report,Generation Z is promoting anewAccessoriestrend。These accessories go far beyond basic earrings and necklacesetc.。 The platform found，The search volume of ear decorations (such as ear studs) has increased in the selected time300%；rhinestoneToenailAdded150%；Skin puncture decorationAdded145%；The search volume of crystal eye makeup has increasedoneone0%。
In fashion, pearl jewelry is attracting consumers' attention. stayPinterestOn, the search volume of men's pearl necklaces has increased700%； Pearl dress increased by 300%; The simple pearl ring increased by 200%; Pearl themed parties increased by 200%; Pearl wedding decorations increased by 185%.
In addition, consumers are increasingly interested in bright colored clothes.PinterestUsers' search for gorgeous clothes has increased1600%, followed by purplish red dress (400%), rainbow dress (200%), electric blue dress (140%) and gradient dress (95%).
At the same time, Gothic style products are also popular with users.PinterestThe number of searches for gothic pajamas has increased185%； Gothic baby clothes increased by 120%; Followed by Gothic business casual clothing (90%), Gothic kitchen decorations (85%) and Gothic cowboys (70%).
In addition, users also like the chessboard pattern. according toPinterestThe search volume of square floor tiles has increased500%, followed by checkered carpets (400%), chessboard nails (165%), chessboard patterns (160%) and checkered men's suits (95%).
In terms of clocks, users' search for wall decorations of super large clocks has increased700%； Fashion watches and men's luxury watches increased by 600%.
As for pet products, the search volume of relevant facilities for cats to live and play has increased400%； In addition, searches for kennels increased by 200 per cent.