According to the United Nations《World Population Outlook 2019, Asia is the most populous region in the world. However, some countries in Southeast Asia seem to have been trying to solve the problem of overpopulation.
In recent years, the birth rate in several Southeast Asian countries has declined faster than expected.For example, in the Philippines,The total number of registered births in 2020 is at the lowest level since 1986. At the same time, Malaysia faces the same fate, with its fertility rate at its lowest level in 40 years. Similar trends can be seen in Singapore and Thailand.
Although the birth rate in several Southeast Asian countries has declined, the interest of Southeast Asians in baby products has increased.
Data shows that online e-commerce aggregation websiteThe Google exposure of baby products on iPrice's six platforms in Southeast Asia increased by 127%.The toy category seems to be the most popular, with increased exposure222%, followed by diapers (160%) and baby care products (127%).
Filipino parents may be forced to shop online to meet the needs of their babies, because the epidemic has greatly affected their outdoor activities.IPrice found that items such as inflatable swimming pools and baby bikes on its Philippine website had the most exposure on Google.
In addition, in the Philippines and other Southeast Asian countries, diapers and milk powder are also very popular on Google. Filipinos' interest in these items has increased146%, but Singapore and Thailand showed the highest growth rate in their interest in baby products, rising by 184% and 180% respectively.
The only country with little difference in interest is Malaysia. In all the observed product categories, Google has only increased its display times8%。 Their interest in baby products, maternity care products and baby feeding products actually declined by an average of 13 per cent.
Given all the challenges faced by Southeast Asians during the epidemic, in addition to the potential financial uncertainty, having children now may be more challenging. However, as the epidemic does not seem to disappear soon, many people must continue their lives.