Social commerce is e-commercewithThe integration of social media,brandmerchantchoiceSocial media platforms as a platform for selling products and serviceschannel. If the enterprisebusinessinvolveE-commerce sales, thenTo a large extentI have already participated in social commerce. However,Merchants shouldwhatMaximizeexcavateSocial BusinesspotentialWhat about it?
The development prospects of social commerce are broad
For many years, China has been leading the world in social commerce. However,epidemic situationDuring this period,along withcountlessAmerican consumers are turning their attention to online shopping, and social commerce has also experienced unprecedented development in the United States.
datadisplay,In 2020, there were 80 million social media outlets in the United StatesplatformBuyers, compared toIn 2019, it increased by 30%. These 80 million buyers spent approximately $27 billion in 2020,forecasting by expertsthis yearSocial business sales will increaseOver 35%,achieve36 billion US dollars,And thisChina,Social BusinessOnly accounting for market consumption10%.
expectationIn 2025,expectSocial Business in the United StatesSales revenueWill growto80 billion US dollars.Nevertheless, this data is onlyoccupybeautifulSales revenue of domestic retail e-commerce5%about.
How does the enterpriseEffectiveutilizeSocial Business
Considering thatrightSocial BusinessDevelopment prospectsofforecastas well asThe increasing popularity of social media, anyEngaged inE-commercesalesofEnterprises and sellersIt's all possibleFromBenefiting.
Although ensuring business strategywithbrandWell matchedImportant, butBut there are some all-in-one strategies,This includes user generated content, collaborating with influential people, and calling forconsumptionAdd sexual language to the post.
Another major consideration is the platformThe choice,Facebook isat presentThe largest social media platform in the United States, to2021The platform is expected toWill attract more than56 million buyers.
FacebookstillbySmall and medium-sized enterprises provideCustomized platform,Facebook ShopstoLaunched in 2020, aimed at helping small businesses surviveEpidemic crisis. Through this tool,sellerCan storeFree migration toonline.
Instagram has been around for many yearsCreatingInternet celebrity culture,althoughwithCompared to Facebook,hisThere are fewer overall users, but ifWant to passOnline celebrity marketingincreaseBrand awareness, thenInstagramIt's a good choice.
InstagramMultiple tools providedHelping sellerssales,Recently,Platform GangLaunchInstagram Checkout,sendconsumerEasier to purchase. sinceSince 2020,The platformalwaysprovideStore label,Allow users to view and purchase with one clickhisInterested MerchantsProduct.
TikTokbeIt's social mediaOur new darling,The platformsinceSince its establishment, it has shown exponential growth,manyBrands benefit from user generated content,somePlatform users already have a large fan base.
E-commerce giant AmazonalsoAdded a column on its website,Listed on social media platforms as popularofcommodity.TikTokI also realized thatplatformPromote the development of e-commerceThe enormous potential of the launch ofTikTok ShoppingProvide sellers with a wider range of solutions.
Social mediaMarketing and Social BusinessHas already becomeE-commercesalesThe importance ofchannel,With holiday shoppingThe arrival of the season,Seller friends can consider increasingrightSocial media sales channelsInvestment.