In the European e-commerce market, this country has the highest average online consumption


Author:Liu Mengyuan
Source: ennews

According to E-commerce News, Europe's e-commerce market has always maintained its position at the top of the world.However, relevant data shows that over the past year, the average online consumption amount of Danish shoppers has ranked first among European countries.


As in previous years, Germany and the UK remain the strongest e-commerce markets in Europe. These two markets have relatively high purchase amounts, a high share of e-commerce, and a large population. Therefore, when considering the European market, most cross-border sellers first think of Germany and the United Kingdom. Data display,In the past year,Germany has62 million consumers made online purchases, compared to 49 million in the UK.


It is understood that within the UK, at least95% of customers choose to shop online, with an estimated average annual cost of 2316 euros per person. Sweden followed closely, with 96% of the population choosing to shop online, with an average annual cost of 1932 euros per person.

Going to the European e-commerce market, this country has the highest average online consumption


But surprisingly, compared to other countries,althoughDenmark has a relatively small number of consumers who choose to shop online, but their average annual consumption per person reaches2916 euros, occupying the top spot among European countries.


According to relevant reports, the main reasons are the small land area and higher transportation efficiency. In addition, the internet penetration rate within the country is99%, higher than the European average.


In the past year, due to the strict lockdown of the epidemic, the online consumption behavior of Danes has also undergone changes. According to the investigation,Nine out of ten Danes said that e-commerce brought great convenience to their lives during the pandemic. At the same time, nearly half of consumers in the country have tried new shopping methods, and even 27% of Danish pension recipients choose to receive e-commerce packages without contact.

From this perspective, the epidemic has had an impact on consumers in various markets, and the convenience of the e-commerce market has been recognized by most consumers. With the easing of the epidemic, the growth rate of the global e-commerce market has slightly decreased this year, but the online consumption habits developed by buyers are difficult to return to before the epidemic.

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