IWhat is Amazon Audio and Video Ads?
Blue Ocean Yiguan has learned that,AmazonAudio and video advertising is a good way to reach customers outside of Amazon's shopping platform. Whether potential customers are watching TV, listening to music on the way to work, or using theirAmazon Echo, audio and video ads will appear in front of them.
1. Amazon audio advertising can extend the brand influence beyond the screen, whether consumers listen to it on desktop, mobile devices, Amazon's FireTV, or EchoAmazon MusicThe free ad supported tier of can see audio advertisements.
2. PassedAmazon OTT(over the top) and online video advertising Amazon. com and other websites operated by Amazon, Fire TV and other devices, as well as the entire Internet, show their brands to unique users.
3. OTT video ads appear inOTTBefore, during or after the content, such as premium streaming content, TV programs and movies on IMDb TV, sports and live news, as well as radio and network apps. Shoppers cannot skip advertisements, so they usually browse until the end of the advertisement.
4. Online video advertisements usually appear on APP, browser, tablet, mobile device and desktop device in two forms: out stream and in stream. Video formats include:
（1）In-read/in-article video
（2）In-feed video
（3）Video in-banner
（4）Interstitial video
IIWho can use Amazon audio and video advertising?
Whether sellers sell products on Amazon or not, they can buy audio or video advertisements.
Audio ads are not self service ads, so sellers need to work with Amazon's advertising consultants to access them. Video ads can beAmazon DSP platformAmazon DSP has self-service and management service options.
IIIWhat is Amazon's DSP？
Amazon DSP is a programmed advertising platform that allows advertisingsellerAccess to AmazonplatformInternal and external potential customers. In addition, it is the only programmed advertising platform that uses Amazon's own consumer data to helpsellerLock the past browser and shopper audience, and even establishsellerAudience with similar customer statistics.
Amazon has countless customer data, and Amazon's DSP cansellerUse this data，Online accessIndividual groupsCustomers, wherever they are.
IVWho can use Amazon DSP？
whethersellerWhether they sell products on Amazon or not, they are qualified to use Amazon's DSPplatform。
VWhat is the cost of Amazon's DSP？
In general, Amazon's DSP hosting service requirements, SellerInvest at least $35000 a month in advertising spending.
However, ifsellerAndAmazonCertified DSP organization（E.g. CANOPY Management）Cooperation, usually with a lowereachmonthFees, comeStart using DSP. For example, CANOPY works with customers at a price of $5000 per month，Carry out efficient DSP resettowardsActivities.
According to Blue Ocean Yiguan,Amazon mentioned earlierAudio and video advertising，hisThe cost is not cheap。
according toCANOPY ManagementData,AmazonAudio AdvertisingCosts ofYes, every thousand timesExhibitioncost（CPM）comecalculationA budget of at least $25000 is required ifsellerWorking with Amazon's DSP management team to produce video ads will cost at least $35000.
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