How wild is the consumption of this generation of young people?You can find some answers in the Tmall Global Overseas Shopping Cart.
This year's Black Friday,More than 20000 overseas brands and nearly a hundred overseas retail stores are simultaneously offering discounts on Tmall Global and overseas, ushering in a new wave of imported consumption. Young people who search for goods globally are leading new consumption trends: sleep water, vintage bags, shower oil, freeze-dried cat food, and ingredient skincare products, becoming representative categories among them.
Essential for contemporary workersIn addition to "C in the morning and A in the evening," the "fourth meal for health preservation" has gradually become a standard accessory.A cup of coffee in the morning（Coffee to refresh, Alcohol at nightrelax,Have some dietary supplements, customized vitamins, and sleep aids in between and before bedtimeSleep water. On Tmall Global, customized vitamins and new dosage forms of health products are popular among the new generation.
The circular economy has become popular,The "medieval bag" has become a new favorite of fashion trendsetters. Since last year, Japanese antique stores have started to collectively settle in Tmall International, and second-hand luxury goods have gone from Double 1oneFire until Black Five, not leaving the countryYunguang "Japan's Big Black HouseRECLOBRAND OFFBrandear and other online and offline second-hand luxury stores have become a trend.
This generation of young people's bathrooms are like kitchens, following the sea salt scrub,Shower oilJump into youthfulnesspeoplechaseseekTasting products with a sense of ritual in daily lifeMajor overseas brands are launching on Tmall Global one after anotherThe new trend of "nourishing skin with oil".
This year in the snack industryC-position "freeze-dried food" has also been noticed by fecal officials, and "freeze-dried cat food" has been arranged early. This year's Black Friday saw a year-on-year increase of 1% in sales of cat snacks such as cakes, beer, and freeze-drying77%Meanwhile, smart cat toilets and pet grooming are also popular.
Beauty ingredients are comparable to those of the partyA "folk scientist" who sets aside the appearance and marketing of products and goes straight to the ingredient list, enthusiastically researching formulas and effects, is known as“Gentle and powerful medicine”Functional skincare products have become a new track for overseas shopping. Tmall Global observation found that components such as retinol, alcohol A, hyaluronic acid, and ceramide are the most popular.
this yearThe "Black Five" has become an important battlefield for domestic cross-border e-commerce to become overseas retail stores and imported brands.Due to the pandemic and the impact on the physical retail industry, overseas retailers are accelerating their embrace of Chinese e-commerce; Meanwhile, with the acceleration and improvement of domestic cross-border e-commerce in recent years, it has driven overseas Taobao from a complex experience that requires tutorials to become more popular.
Published by iResearch Consulting《two021According to the White Paper on China's Cross border Online Shopping Consumption Industry in, over80% of users go online at least once a month, of which 9%fiveAfter00Later on, it was the fastest-growing import consumer group, and Tmall Global also became a gathering of young peopleone hundred millionThe preferred import consumption platform for consumers.