Online shopping in Europe is becoming popular, with over 80% of young people making purchases online


Author:Yu Xiaoying
Source: ennews

Recently, the EurostatEUROSTATAnnounced the online shopping situation in the European Union. It should be noted that the survey results correspond toThe online shopping situation of consumers in the first quarter of 2020 or 2019.


The survey results show that,In 2020, approximately 65% of all adults (aged 16-74) in the European Union purchased/ordered goods or services on the internet within the 12 months prior to the survey.Young people aged 25-34 are 2.5 times more likely to use the internet for shopping (83%) than those aged 65-74 (33%).


With the widespread use of the internet among all age groups, online shopping has become increasingly common in the European Union. Consumers value the accessibility of various products anytime and anywhere, and enjoy the additional benefits of discounted prices. Black Friday and online Monday are some of the priority time points for online shopping.


In all EU regions,The Danish Capital Region has the highest tendency to use e-commerce(91%)Next are the Central Jutland region of Denmark and the Utrecht region of the Netherlands, both of which are90%.


In contrast, the four regions of BulgariaThe lowest shares in 2020 were Severen tsentralen (25%), Yuzhen tsentralen, and Yugaiztochen (all 26%), and Severozapaden (27%).


stayIn the 2020 survey, 19% of adults stated that they had never done online shopping; There are 11 NUTS1 level regions in the European Union(Region or Federal State)The most common reaction is that one has never made an online purchase, including every region in Bulgaria and Romania, as well as ItalySud and Isole, Kentriki Ellada in Greece, and Cyprus and Regi ã o Aut ó noma da Madeira in Portugal.

 Cross border e-commerce logistics, online shopping in Europe is becoming popular, with over 80% of young people making online purchases

In addition,Consumers also use the internet for banking services.In 2020, 58% of EU adults used online banking in the first three months of the survey. In terms of e-commerce, the capital of DenmarklargeThe highest share of online banking in the district is96%.


according toAccording to Finaria's latest data, the revenue of the European e-commerce market is expected to reach $465 billion this year, an increase of 30% compared to before the pandemic, and is expected to reach $570 billion by 2025.

 Cross border e-commerce platforms in Europe are becoming popular for online shopping, with over 80% of young people making online purchases

According to data from SimilarWeb, the top ten e-commerce platforms with monthly online traffic include Amazon, eBay, Allegro, AliExpress, Wildberry, Zalando, Ozon,, Esty, and OTTO.

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