On December 2nd, Alibaba Global AliExpress officially launched its merchant operation service center in Hangzhou. This is the latest measure of the local support plan launched by AliExpress this year. The plan aims to establish a merchant operation service center from 0 to 1, with a focus on cultivating high-quality cross-border merchants in hundreds of industrial belts across the country, and providing one-stop full link solutions for merchants. In addition, AliExpress will also carry out talent cultivation for cross-border e-commerce merchants in Hangzhounext yearExpected cultivation45000 cross-border e-commerce operation talents and 15000 cross-border e-commerce operation executives.
Wang Demin, General Manager of AliExpress National Channel, stated that Hangzhou, as one of the first batch of cross-border e-commerce comprehensive pilot zones in China, has taken the lead in the national urban landscape with its comprehensive e-commerce industry and information economy. nowadaysWith the rapid development of cross-border e-commerce, Hangzhou still stands at the forefront of development. The post pandemic era is a new trend for Hangzhou, as the development trend of cross-border e-commerce has shifted from traffic e-commerce to supply oriented. The platform can only assist merchants in upgrading their industries and supply chains by starting from their concerns and the most urgent problems to be solved.
Opening Ceremony of Global AliExpress Hangzhou Merchant Operation Service Center
Global AliExpress was founded inIn 2010, it was the largest cross-border retail e-commerce platform in China, and currently has opened sites in 18 languages, covering over 200 countries and regions worldwide. This year, AliExpress established territorial service centers in the Yangtze River Delta, Pearl River Delta, and Bohai Bay regions, which is also the first time AliExpress has established a territorial channel ground force of over 100 people. I hope to leverage the strength of the ground forces to penetrate the industry and solve the problems encountered by businesses in transformation, store opening, and operation as soon as possible. In May and October of this year, AliExpress opened its merchant operation service centers in Yiwu and Shenzhen.
The local merchant operation service center is also this yearLocalization deployment after the release of the "G100 Sail Away Plan" by AliExpress in May. The plan aims to help Chinese enterprises and brands fully leverage their supply chain advantages, seize the significant opportunities of global trade pattern changes and cross-border e-commerce development, establish brand intelligence in overseas markets, expand new markets and new users, and enable Chinese manufacturing to "go from behind the scenes to front of the stage" in the world market.
At the opening ceremony, there was also aAt the signing ceremony of the 2021 Global AliExpress "G100 Sail Away Plan" merchants, Hangzhou's local established merchants Delixi, Boss Electric Appliances, and Xilinmen joined AliExpress to jointly explore overseas markets, allowing more overseas users to come into contact with and recognize Chinese brands, creating stickiness to Chinese brands, and creating a global charm from "Made in China" to "Chinese Brand".
Wang Demin stated at the meeting:Against the backdrop of the global epidemic, China's supply chain advantages have further become prominent. The main countries of the AliExpress platform, such as Spain, France, Russia, and Brazil, have achieved triple digit growth in order volume and user numbers. At the same time, AliExpress is a brand rooted in China and an e-commerce system rooted in China. All of our growth is closely related to the growth of Chinese merchants and Chinese brands
The post pandemic era has gradually become normalized, and every cross-border e-commerce practitioner is facing huge external and internal challenges. This is also a historic opportunity moment, and it is a time for Chinese merchants to hold the product premium right in their own hands. The local service center of AliExpress can improve the communication efficiency between merchants and platforms. Whether it's platform selection, language difficulties, logistics, foreign exchange settlement, basic store opening, explosive product incubation, whole store sales, brand building, etc., it will help merchants at different levels to improve.
The merchant service center will have an exclusive account manager to help sort out the problems encountered in the development of Chinese enterprises and provide solutions. In addition, the account manager will also provide long-term brand growth plans, quickly forming brand competitiveness in the short term, "said Wang Yunfeng, CEO of Hangzhou Yida Tools Co., Ltd.
Yida Tools is a professional cross-border e-commerce enterprise that integrates hardware tool design, development, and marketing. The company attaches great importance to the development of power tool accessories and consumer insights. Wang Yunfeng said that asIn the G100 Sail Away Plan, new brands have been introduced, and the platform has provided a lot of support to Yida Tools in the early stages. In addition to providing a complete set of solutions for entry, platform gameplay introduction, logistics, finance and other underlying issues. Enterprises are gradually realizing that brands are an intangible asset with long-term value.