After the peak season, the return rate of online shopping in the United States has increased to 25%, and seller costs will rise again!

2023-09-15
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Author:Zeng Xuening
Source: ennews

After the shopping boom, sellers are about to face another waveReturn Tide.According to a report by the American Retail Federation,After the peak shopping season in the United States in 2020, the total number of products returned through online shopping accounted for approximately 18.6% of total sales, and they predict that it may increase to 25% this year.

 

According to reports from foreign media, a type of product calledBracketinThe shopping behavior of 'g' refers to purchasing multiple sizes or colors of the same product at once, leaving the most suitable one after receiving it, and then returning all the remaining items to the merchant. Especially for merchants who offer free delivery and return services, this type of shopping behavior will be even more common.

 

Customer Experience PlatformNarvaThe latest data from R shows that out of 1004 American consumers surveyed, 58% of them said they had tried“BracketinG ".

 

And this kind of return behavior, the clothing category isSevere disaster areas.Especially in the context of the epidemic driving the development of the e-commerce market, people's online shopping behavior has skyrocketed. Meanwhile, some consumers have expressed that the epidemic has prevented them from going to physical stores to try on clothes,BracketinG "asked them to turn their home into a fitting room.

 

So this is also one of the reasons for the increase in return rates during the peak season in the United States.

 

In addition,Improper fitting, incorrect size, and color of clothing are all reasons for returns, accounting for42%.

 

NarvaRThe report also mentioned that consumers are more willing to participate inprovideOnline store consumption for return services.also77% of respondents said that if the return experience of the store merchant is good, they will choose to purchase the products of the store again.

 

For merchants, although providing return services can improve their store's positive review rate and repurchase rate. However, due to the ongoing supply chain crisis this year, transportation, labor and other costs have continued to rise.The increase in transportation costs is also equivalent to the increase in return costs.

 

American Logistics AssociationReverse Logistics Association (RLA)ofA survey was conducted in October, targeting 100 merchants from industries such as electronics, clothing, and furniture. 45% of respondents reported an increase in return volume in the third quarter, while 65% expected an increase in return rates in the fourth quarter.

 

After the peak season of e-commerce platforms, the return rate of online shopping in the United States has increased to 25%, and seller costs are rising again!

 

Currently, according to a report in the Wall Street Journal, sellers may need to pay for each returned item$10-20, excluding shipping costs. So, under the continuous inflation and supply chain crisis in the United States, the return costs during the peak season will also increase to varying degrees.

 

The act of returning goods is not just due to the peak shopping season, but has always existed. It's just that during the peak shopping season, consumers tend to make more concentrated purchases, so there will also be a significant increase in return rates.

 

Although the issue of returns has caused headaches for sellers, there are also many sellers who hold a positive attitude, believing that this is an opportunity to further interact with consumers and enhance their shopping experience.

 

NarvarSuggestions have also been provided to sellers to reduce the issue of returns. On the product details page, provide detailed dimensions, accurate product photos and descriptions, and models of different body sizes as much as possible to help consumers understand the product and reduce the chance of returns.


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