Against the trend of growth, BigCommerce - GMV grew by 15% year on year


Author:Wu Shuai
Source: ennews

BigCommerce announced thatsales volumeSet a record again inThe first decline in the total sales of America Online E-commerceUnder the circumstances of, it achieved counter trend growth.


In the past two years,The online sales of merchants on the BigCommerce platform increased by 103%. Growth rate this yearSlow down, butThe total merchandise volume (GMV) of BigCommerce merchants continued to grow at a double-digit rate, with a year-on-year growth of 15%.


according toAccording to the data released by BigCommerce, the GMV of the same store opened a year ago has increased by 10%; The average order value (AOV) increased from $144 to $159; Order volume increased by 20% year on year.BigCommerce is inDuring the peak holiday season, WangyiGMV ranks first, while Heiwu has the highest order volume.


The GMV of health and beauty products on BigCommerce platform increased by 30% year on year in the whole, surpassing other platforms. Followed by fashion and jewelry products,GMV increased by 16% year on year.


AndIn 2020, compared with NetEase, the GMV of all regions of the BigCommerce platform has achieved continuous growth, of which the Asia Pacific region (APAC) is in the leading position, with a year-on-year growth of 40% in GMV and 42% in order volume, the largest growth in all regions.


In addition, during the period of online first, the first buy and then pay solutionGMV increased by 39% year on year; This year, the growth momentum of mobile orders is stronger, accounting for 42% of all online orders. The GMV of social business channels increased by 98% year on year, with Facebook accounting for the largest proportion during the online period. Facebook is still the king in the field of social commerce, with the highest percentage of its online social commerce sales. Fashion and jewelry are hot items on Facebook.


Although the whole industry declined slightly,We're glad to seeBigCommerce merchants have experienced another year of positive growth in online sales. Businesses are facing obstacles from supply chain interruption and high freight charges to the reopening of physical stores, and have performed well in the largest e-commerce holiday so far. BigCommerce will continue to play a leading role throughout the holiday shopping season. "Meghan Stabler, vice president of global product marketing of BigCommerce, said.

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