Customer Stories | Shoptop creates a refined outbound marketing plan to help Insta360 increase its overseas market share

2022-11-21
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Author:Blue Ocean Yiguan
Source: egainnews

Preface: Since May 2019, Shoptop brand marketing team has reached cooperation with Insta360 Shadowstone Innovation to help it build a dynamic marketing ecosystem on overseas search engine media and social media platforms, connect different marketing channels, and achieve a refined marketing solution of multi platform data integration and analysis.

2021 is a year of honor for Insta360 Shadow Stone Innovation and Liu Jingkang.

Liu Jingkang, the founder of Insta360 Shadow Stone Innovation, was called the "technology emperor" because of his many attempts at technological innovation during his stay at Nanjing University, and he was listed on Forbes' "2017 Asian Outstanding Persons under 30" in April 2017.

In April 2021, Liu Jingkang was selected into the 2021 "China's 40 business elites under 40" list published by Fortune magazine (Chinese version).

In September, Insta360 Shadow Stone Innovation passed the listing review of Shanghai Stock Exchange, and Liu Jingkang will become the first post-90s founder of the Science and Technology Innovation Board.

B2b customer case | Shoptop creates a refined outbound marketing plan to help Insta360 increase its overseas market share

"Light of Chinese Goods" - Insta360 Shadow Stone Innovation

Insta360 Shadowstone Innovation focuses on the R&D, production and sales of 360 ° panoramic cameras, motion cameras and other intelligent imaging devices. It is a world-renowned intelligent imaging device provider based on panoramic technology.

According to the data of Greenlight Insights, its panoramic camera products produced and sold will occupy 35% of the global market in 2020, leading Ricoh in Japan and GoPro in the United States.

According to the prospectus submitted by Yingshi Innovation, from 2018 to 2020, the company realized operating revenues of about 258 million yuan, 588 million yuan and 850 million yuan respectively; The net profits were 18.287 million yuan, 56.285 million yuan and 120 million yuan respectively.

Cross border e-commerce platform customer case | Shoptop creates a refined outbound marketing plan to help Insta360 improve its overseas market share

From the perspective of revenue sources, more than 60% of Shadowstone Innovation's revenue comes from overseas sales, which are concentrated in the United States, Japan and Europe. Therefore, Insta360 Shadow Stone innovation has also made great achievements at the Brand Sailing Track, known as the "Light of Chinese Goods".

The global market leader of Insta360 Shadowstone Innovation once mentioned in a keynote speech that the company's products were sold to more than 170 countries and regions around the world. Under the epidemic situation, the company's benefits still increased by relying on social media marketing.

In addition to the marketing strategy of laying out social media channels, Insta360 Shadowstone Innovation has also carried out all-round advertising on Google, Bing and other search engine media to increase the exposure of the brand and products.

Shoptop&Insta360 shadow stone innovation and cooperation

Since May 2019, Shoptop brand marketing team has reached cooperation with Insta360 Shadowstone Innovation to help it build a dynamic marketing ecosystem on overseas search engine media and social media platforms, connect different marketing channels, and achieve a refined marketing solution of multi platform data integration and analysis.

Through the provision of integrated solutions such as advertising account opening, delivery guidance, traffic monitoring and market analysis on Bing, Yahoo and Linkedin, the Shoptop brand marketing team has improved the accuracy of marketing decisions for Insta360 Shadowstone innovation in a year and a half, and also made its advertising delivery effect and operational efficiency improve efficiently.

For example, before the cooperation, Insta360 Shadowstone Innovation's overall advertising on Bing was small, and it was always hoped that more would be released. After the cooperation, Shoptop gave professional marketing guidance and suggestions, such as adjusting the number of keywords, optimizing the bidding structure and advertising language, which not only doubled its investment dollars on the Bing platform, but also improved its ROAS investment efficiency.

Cross border e-commerce platform customer case | Shoptop creates a refined outbound marketing plan to help Insta360 improve its overseas market share

In addition, regarding the share of Insta360 Shadowstone innovative products in overseas markets, Shoptop brand marketing team found that Yahoo has recently shown good market share and advertising transformation based on market research. Therefore, it is recommended that customers try to focus on Yahoo's advertising marketing channels and recommend Yahoo's native advertising forms.

Through one-to-one real-time answers and guidance from marketing experts, the relevant principals of Insta360 Shadowstone innovation showed interest in this, and also expressed that they might try to focus on the layout of Yahoo channels in the future.

Since the cooperation, Shoptop brand marketing team has selected appropriate advertising channels for customers, such as Bing and Yahoo, based on the characteristics of their target markets, users and products through market research and channel analysis. Then, based on the advertising feedback effect and multi-channel data integration analysis, help Insta360 Shadow Stone innovate to maximize the marketing effect.

summary

After the most severe "title storm" of Amazon this year, the layout of independent stations has become an urgent need for cross-border sellers. However, in the face of foreign markets with different languages and cultures, how to expand market share and enhance brand awareness with the help of media channel marketing drainage has become the primary problem faced by many sellers after transforming into independent stations.

Shoptop's brand marketing team has worked hard in the field of overseas digital marketing for 12 years, and can develop personalized and accurate brand marketing plans for customers according to their different needs. Publicity channels cover more than a dozen overseas mainstream media platforms such as Google, Facebook, Twitter and Tiktok, helping customers expand the global market and build an international brand image.

Simultaneously buildThe "station building+marketing" cross-border outbound full chain service closed loop is committed to providing sellers with outbound demand with one-stop services from website building, brand marketing, operation guidance to payment orders. Self built independent station, choose Shoptop!

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