A day ago,EBay introduces 3D reality view function.
eBayIt was noted that,Using proprietary applications, sellers can use mobile devices to scan objects and capture videos from multiple angles，Then upload the data captured in this process to the cloud, and use AI methods for processing to create realistic 3D images of accurate objects.
Image source:Video capture of eBay 3D presentation
This means that sellers who can use the technology can360 degree view to show their product value proposition。This willEnhance buyersDesire to buy, help promote sales.
It is understood that this function iseBayandIt was jointly developed by 3D content creation and operation platform Unity.
Nitzan Mekel Bobrov, chief artificial intelligence officer of eBay, said: "We are one of the first companies in the resale market to bring this level of visual detail and ease of use to consumers. We believe that this will change our sellers and buyersofRules of the game. For sellers, this function will open a new opportunity to display their products in realistic details. For buyers, this experience will enable them to check the actual items they want to buy from every possible angle, just like holding them in their hands, from the sewing line to the sole, to the quality of materials and everything in between.”
Dave Rhodes, senior vice president of Unity Digital, said: "We believe that the use of digital technology in e-commerce represents the next generation of shopping experience and provides a competitive advantage for sellers and retailers."
It should be noted that,EBay's 3D reality view technology is currentlyonlyAvailable to select sneaker sellers in the United States。
eBayexpress, starting from the seller of selected sports shoes this month, this experience will be based on all possible angles and realistic detailsTo present the product.This is when buying unique sneakersappearThis is particularly important.
sinceSince a former executive of eBay left to operate the sports shoes market StockX, eBay has been investing a lot of attention and resources in the sports shoes category. It also expanded its "vertical strategy" to other categories, including luxury watches, handbags and transaction cards.
As for other sellers, you can also look forward to this new function.eBay means,Planned onExpand the tool to more sellers in 2022.