You can never imagine how much people in Britain and America like drinking!
According to the 2019 survey report released by the Global Drug Survey, British and American people are drunk almost once a week.(Figure 1 Average number of drunk people in each country/year)After the epidemic became worse, the British and Americans drank more frequently at home. Therefore, through the extension of related categories of wine, we found a product where Chinese sellers were making money in silence——Automatic decanter。(Figure 2 Amazon product page)It meets the following conditions when selecting products:2) More than 1000 monthly salesthree）Comments: about 100, score 4.4 or above (low after-sales cost)
5)Most sellers are Chinese sellers(The data will be shown one by one below)
1、 Overview of the product
Why can the automatic sober up become a blockbuster?The newly opened red wine contains a lot of tannins, which will make people feel very astringent, so the red wine needs to be "sober" to eliminate the astringent feeling.At present, the wine decanting appliances sold on the market are simple in structure and single in function. Most of them are glassware. It is necessary to decant red wine from the bottle into the decanter and then take it into the wine glass. However, in the process of decanting, the red wine in the container is still unable to contact with the air quickly and fully, resulting in that the decanting process still takes dozens of minutes, which is not practical.Therefore, this kind of automatic decanter, which can quickly sober up, improve the drinking taste, and is easy to clean, has been loved by the majority of consumers.This product has many advantages, mainly the good news of lazy people. After investigation, we summarized several highlights of this product:1、Powerful:For foreign consumers who love drinking, it is hard to let them not love products that can free their hands and have several functions, such as instant sobriety, automatic pouring, wine storage and freshness preservation.2、Wide application scenarios:It can be used for home, dinner, party, outdoor picnic, cooperation negotiation and ordinary scenes.3. High acceptance of the crowd(Figure 3 Buyer Evaluation)Through the evaluation, we can see that many buyers have given five-star praise, and some buyers have bought special gifts for their friends. The overall category praise rate is as high as 85%.
When exploring the data, we found the uniqueness of this product:1、Small category market with relatively few competitive products
(Figure 4 Related products on Amazon official website)(Figure 5 EasyYa Easy Shoot Selection - Seller Analysis)(Figure 6 EasyYa Easy Bud Selection - New Product Data)According to Amazon official website, this“Electric Wine Aerator Pourer”There are 158 related products in total. Compared with the previous blockbusters, they are small category products. In addition, considering the time of product launch, most of the new sellers have nearly 100 sales in the first half of the year. It is relatively easy to get rich, rich and small.2、The market is blue ocean(Figure 7 EasyYa Easy Sprout Selection - Supply and Demand Index)(Figure 8 EasyYa Easy Bud Option - Data Kanban)Through Amazon's official website search volume and Google index (the statistics of decanterWine Aerator, etcSynonyms) and the trend chart of sales volume, it can be concluded that the market search volume is large=the future demand potential is large.The sales volume and search volume in 21 years are significantly higher than those in 20 years, so we think this product has room for growth. In addition, the functions of this product are very attractive. Pouring, sobering and storing alcohol are involved, which can be said to be "just in demand" products.3. High product profit and high return on investmentAmazon is very competitive. It needs to consider the profit margin on the basis of just demand. Therefore, after selecting a product, it must depend on whether the profit margin is large.(Figure 9 Purchase Price of Primary Market)(Figure 10 Profit Estimation of Single Product)From the perspective of selling price, the product cost is only about 90 yuan without considering the advertising operating expenses. Even if the purchase price, first journey, FBA freight and other additional costs are added,The gross profit of a single product can also be about $15, and the net profit margin can reach 41.6%. It is a proper high profit product.Many sellers may wonder if such a good product can really be made?Wait a minute. With our eye burning exploration, we found that although the product is blue, there are many "pits". Now we will analyze the product from the perspective of market competition, off-site promotion and product flow to make a judgment.
2、 Market research1、How competitive is this product？(Figure 11 EasyYa Easy Shoot Option - Market Information)(Figure 12 EasyYa Easy Shoot Selection - Seller Analysis)(Figure 13 EasyYa Easy Bud Selection - Seller Distribution)(Figure 14 EasyYa Easy Bud Option - Product Shelf Life)*By understanding the competitive environment, we can better understand the market situation and the intensity of market competition, and develop competitive strategies to develop strengths and circumvent weaknesses.Through market changes and competition, we can see that the market concentration and monopoly of this product are averageNearly half of them are Chinese sellersThe market competition is relatively fierce considering the length of the product on the market.However, judging from the seller's delivery method (mainly FBA) and the wholesale situation in the primary market, it can be basically determined that this product is not a "killing dish".2、productWhether there is promotion outside the station？(Figure 15-16 Google Search Page)(Figure 17 External Chain Backcheck)Here we use foreign social networking sites to query and check the external chain. It is obvious that the price in the past was as low as 30.99 dollars, and in the past two months, we have also carried out off-site promotion. At present, we can see that the main promotion method of competitors is to make soft recommendation on major social networking sites and information websites, which can be said that we have made a lot of effort in off-site promotion.Many sellers need to know:Even good products need to be promoted through various channels, so that the products can get more exposure, and the aroma of wine is not so good.3、Does the product have a real search craze?(Figure 18 Keyword traffic statistics)In order to make the search results more rigorous, we have counted the traffic words of this product and another competing product of different styles. Through comparison, we can see that the current ranking of the most core related keyword search volume is 9656, 10076, 68886, and the images captured in different periods of time, combined with Google Index, we can draw a conclusion: this product ranks more than 68% in Amazon's 1 million popular keyword market, This shows that it is less difficult to obtain traffic after new products enter.
3、 Is this product worth doing?
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