What should Amazon do if it prompts the seller to abuse its trademark?

2022-11-21
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Author:Blue Ocean Yiguan
Source: egainnews

What should we do when b2b Amazon prompts sellers to abuse their trademarks?

Brand filing for stores has become an essential option for more and more Amazon sellers.

However, some sellers may make mistakes or fail in the brand registration process, such as trademark abuse.

Recently, a seller reported that his brand filing application was rejected by Amazon.

It is understood that the reason why the seller was rejected by Amazon is: trademark abuse.

Amazon said that the seller's account was abused on the platform, or it was related to an account with abuse.

At the same time, Amazon said that sellers can also obtain brand functions for the store by submitting material complaints.

One other seller believed that the brand function of this account should have been removed, and it needs to change an account before re filing.

"I also encountered the same problem, which was judged as trademark abuse by Amazon. At present, I have submitted a complaint, but I have not replied." A seller said.

Other insiders pointed out that as long as the seller submits the purchase invoice, trademark certificate and other materials according to Amazon's requirements, it can pass.

According to previous seller feedback, brand abuse can be divided into two situations:

First, when filing a new registered trademark, Amazon prompted that the seller's account might be abused, which led to the rejection of the filing application.

Second, the seller who has made records on the platform was suddenly informed by Amazon that there was abuse, which led to the cancellation of the brand.

So, how do Amazon sellers deal with "trademark abuse"?

In general, after the seller is judged by the platform to have "trademark abuse" behavior, he or she can appeal, but he or she should provide Amazon with materials to prove it.

one.The seller shall provide trademark acceptance notice or trademark authorization certificate.

two.Provide pictures of store products and product packaging, and the logo information in the pictures must be clearly visible.

threeProvide true and effective product purchase invoice.

four.Brand official website link.

It should be emphasized that the seller should also check whether there are other violation reminders in the background performance department before submitting materials.

If there are other violations, these violations should be handled before trademark abuse appeal.

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