December 14, 2021, China——Shopee, a leading e-commerce platform, announced the successful conclusion of the year-end celebration on December 12th birthday promotion: on the day of the promotion, the platform's traffic surged to normal6x, super850 millionThe coupon on the platform has been pocketed by Southeast Asian consumers,Fashion accessories, home life3C ElectronicsandBeauty careIt is the most popular cross-border category.
Shopee Chief Business Officer Zhou JunjieRepresent:As a year-end event, Shopee's 12.12 birthday has brought a perfect end to this year and has greatly inspired us. In this year's 12.12 celebration, we are committed to bringing joy to our users, providing consumers with super value shopping surprises, and helping more businesses increase their awareness. 2021 is a year of accelerated digital development, and we sincerely thank all users for their support. We also look forward to helping in the upcoming year of 2022 More consumers, businesses, and a wider community benefit from e-commerce"
Fully meet seasonal shopping needs,Shopee 12.12 ignites the trend of online shopping
As the end of the year approaches, Christmas, New Year's Day, and Chinese New Year come one after another. Whether it's family and friend gifts, home decor, dust removal and sprinkling, or a new look, Southeast Asian consumers are becoming accustomed to meeting various seasonal needs online,Shopee's 12.12 birthday promotion has also become the best time for festival procurement. On the day of the promotion, the enthusiasm for online "shopping" was unprecedentedly high, and Shopee traffic surged to 6 times its usual level. Convenient ShopeePay has gradually become the preferred payment method, with orders paid by ShopeePay reaching 11 times its usual level in the Philippines and Singapore markets.
During the promotion period,Shopee strives to create rich and colorful online entertainment activities to ignite the festive atmosphere and build a traffic highland for brands and sellers:
●Shopee Live Live Live BoomBy creating a real-time interactive experience, consumers and sellers canFace-to-face, live streaming has once again gathered high popularity. During the promotion period, Shopee Live successfully exceeded 100 million views in markets such as Malaysia, Vietnam, and the Philippines;
●Shopee Prizes Game Rewards:The game matrix within the Shopee app attracts consumers to enjoy a rich and joyful experience, earning multiple super value rewards. During the promotion period, Shopee Prizes' game participation in the Vietnamese market alone reached 1.2 billion times.
In addition, high-quality and high-quality branded products are the best choice for year-end gifts for Southeast Asian consumers, with a large number of brands settling inDuring the Shopee Mall promotion period, a large number of new customers were efficiently absorbed: on December 12th, there was 1 new customer in every 8 Shopee Mall users, and the overall order volume of the brand mall was 14 times higher than usual.
Flexible insight into holiday consumption scenarios and colorful domestic products12.12 Adding Color to Southeast Asia
this yearDuring the December 12th promotion, the diverse variety of domestic products greatly enriched the holiday choices of Southeast Asian consumers,Fashion accessories, home life3C ElectronicsandBeauty careBecoming the most popular cross-border category. stayWith the support of Shopee cross-border promotion, more Chinese sellers have been able to flexibly and efficiently fill the demand of overseas markets, taking advantage of this opportunity to achieve growth: According to statistics, the first two hours of cross-border new sellers participating in the 12.12 promotion have tripled their daily order volume.
●Fashion accessories bring a new holiday lookDue to the hot climate, Southeast Asian people rely more on accessories and small items for their holiday designs, which greatly promotes the sales of hair accessories, hats and other subcategories to nearly daily10 times, Christmas element accessories are popular in Southeast Asia. A seller in Yiwu, with a Christmas element hairband, sold nearly 3000 pieces on the Philippine website;
●Home decoration lights up the Christmas atmosphereChristmas is approaching, and subcategories such as home decoration, party supplies, and lighting are available in theThe sales volume in the 12.12 promotion has increased to six times its usual level. Yiwu seller Yishi is actively promoting new Christmas tree decorations, balloons, and greeting cards in e-commerce. Taking 3D holiday greeting cards as an example, nearly 5000 items have been sold in Malaysia alone;
●3C home appliance Tianli year-end cleaningTo welcome the new year at the end of the year, dust removal and sprinkling are essential. Southeast Asian consumers are gradually starting to leverage intelligent dust removal products to free their hands. ChinaThe popularity of "black technology" continues to increase, with domestic brands such as Roborock Stone, Airbot, Ecovacs Covos, Tineco Tianke, PerySmith, and Lifee leading the sales of vacuum cleaners in Southeast Asia on December 12th;
●Beauty maintenance opens up the New Year's atmosphereOn the occasion of welcoming the new year, Southeast Asian consumers are showcasing their makeup and adding beautiful gifts. Domestic beauty brandsIn the December 12th promotion, Saceleady took the opportunity to introduce limited privileges such as Christmas keychains and elk hair bands, and combined them with Shopee x Facebook advertising (CPAS) for off-site traffic. The first hour advertising production ratio was up to 100 times, driving the sales of the promotion to exceed 30000 units on the same day.
Among the cross-border categories that promote hot sales, they cover key nodes such as logistics and marketingShopee's one-stop overseas solution has also helped a group of Chinese industry leaders achieve great results:
●Overseas warehouse with efficient delivery of Changzhou furnitureChangzhou Wanlin Smart Home, a leading supply chain seller, has developed a minimalist steel and wood structured computer desk based on local insights and turned it into an explosive product. Leveraging the advantage of overseas warehouse delivery time, it has greatly promoted the daily order volume to exceed a thousand;
●Shopee Feed Helps Taizhou Glasses' "Beauty" Circle FansA seller of a certain eyewear category in Taizhou, relying on the advantageous factory resources of the Duqiao Industrial BeltThe Shopee Feed function provides heat storage and drainage for multiple stylish products, greatly promoting the daily order volume to exceed 50000 orders.
along withThe successful conclusion of the December 12th birthday promotion and the official conclusion of Shopee's 2021 promotion season. In the past year, Shopee has collaborated with a large number of consumers, brands, and sellers to share digital life, and many high-quality domestic products have also benefited from consumer support, achieving fruitful results. In the future, Shopee will continue to deeply cultivate the e-commerce ecosystem, optimize service support, and create greater value for users. At the same time, it will continue to help Chinese sellers connect with market demand, achieving every possibility of going overseas.