Due to the pandemic last year, offline stores closed or closed down, but sports were still essential, and household sports equipment experienced a wave of sales boom. Recently, AmazonOutdoor fitness brandJX Fitness's parent company,Jiangsu Kangliyuan Sports Technology Co., LtdSubmitted a prospectus and officially launched its listing.
Kangliyuan focuses on the research and development, manufacturing, and sales of multiple series of fitness equipment,The specific products include anaerobic and aerobic fitness equipment, as well as other small equipment series products, with over a thousand types.
The company adopts export and domestic sales, offline and onlineA sales model that combines ODM with independent brands. Online channels mainly use the Amazon e-commerce platform to conduct business with foreign consumers under their own brands, with domestic e-commerce sales accounting for a relatively small proportion.The operating brand on Amazon isJX Fitness is mainly consumed by Europe, with the UK and Germany accounting for the highest proportion.
The company's revenue has been continuously increasing in recent years. According to the prospectus,KangliyuanThe main business revenue for 2020 was 673 million yuan, pressAllied Market Research estimates that the global fitness equipment scale is 11.6 billion US dollars, and the company's global market share of fitness equipment is approximately 0.90%.
In addition to being influenced by the overall fitness environment, Kangliyuan also focuses on product research and innovation, matching the constantly changing market demand with differentiated research and development capabilities. While promoting the comprehensive popularization of home fitness through its own products, it also takes into account various types of commercial, outdoor, and home needs, which can meet various occasions.
With the continuous development of technology, consumers have put forward higher requirements for entertainment, sharing, interactivity, scientificity, safety, and other aspects in the fitness process,Kangliyuan is also continuously increasing its investment in intelligence, such as products with adaptive sensing, facial recognition, data sharing, and entertainment interaction functions.
With the promotion of the overall environment and the construction of its own brand, it is not surprising that Kangliyuan ultimately went public.
With the popularization of national fitness, fitness and outdoor activities have become increasingly popular in recent years. Sellers can also pay more attention to market trends.