Cross border e-commerce has become a new driving force for the development of Guangdong's foreign trade, and Guangdong is increasingly paying attention to the development of cross-border e-commerce. Provide comprehensive support and guarantees in both policy and financial aspects,Enable the cross-border e-commerce industry to develop in a safer and more comfortable environment.
Comprehensive policy support to ensure rapid development of enterprises
Recently, in order to promote the leapfrog development of cross-border e-commerce industry, the General Office of the Guangdong Provincial People's Government issued a notice on "Several Policy Measures for Promoting the High Quality Development of Cross border E-commerce".
deservesellerThe concern is that this measure is effective forQualified cross-border e-commerce enterprises, inWe have provided support in terms of enterprise land use, senior executives settling down, and children's enrollment, and provided financial policy support to enterprises that have built independent stations and reached a certain scale.
Relevant policy measures have also been proposed and implementedIndustrial clusters+Cross border e-commerce”Pilot projects to support enterprises in building digital collaborative vouchers for cross-border e-commerce supply chains, and help traditional enterprises "go overseas".
reachtwo thousand and twenty-fiveStrive for construction intwentyindividualIndustrial clusters+Cross border e-commerce”Pilot, cultivationone hundredCross border e-commerce sellers with an annual transaction volume of over 100 million yuan, and cultivate themone hundredA cross-border e-commerce independent brand with an annual sales revenue of over 100 million yuan.
The Measures also emphasize the need to improve the efficiency of warehousing and logistics. Encourage enterprises to layout international distribution networks and improve distribution efficiency. Support the construction of cross-border e-commerce overseas warehouses,reachIn 2025, we will strive to establish 500 overseas warehouses and gradually form a professional and intelligent overseas warehouse network.
Support cross-border e-commerce enterprises with policies to ensure high-quality development.
Highest available3 million yuan in financial support,Cross border e-commerce policy has been upgraded again
In Huangpu District, recently, the "Notice on Further Promoting Huangpu District in Guangzhou" was also issuedSeveral Measures for the Development of Cross border E-commerce Industry in Guangzhou Development Zone,Upgrade e-commerce support policies once again,Provide solid support to the cross-border e-commerce industry.
Among them, the editor has organized several pointssellerWhat I am more concerned about:
oneSupport the development of cross-border e-commerce entities. Encourage innovative business models in cross-border e-commerce, and for newly established and eligible cross-border e-commerce enterprises, providethree hundredA settlement support of ten thousand yuan.For eligible cross-border e-commerce enterprises migrating to our districtthree hundredTen thousand yuan of settlement support; Encourage the personalized, professional, and large-scale development of cross-border e-commerce, and provide separate incentives to eligible cross-border e-commerce enterprisessixtyTen thousand yuanone hundred and twentyTen thousand yuantwo hundred and fortyA support of ten thousand yuan.
twoSupport the development of cross-border e-commerce carriers.For cross-border e-commerce regulatory centers that meet the conditions, they will be giventwo hundredTen thousand yuanone hundredTen thousand yuanfiftyTen thousand yuan of financial support;Encourage cross-border e-commerce enterprises to gather and develop, and for eligible enterprises, the maximum annual incomefiftyA financial support of ten thousand yuan.
threeSupport the construction and operation of cross-border e-commerce global center warehouses and international distribution networks.Support cross-border e-commerce enterprises to carry out international logistics distribution business, and provide one-time subsidies to eligible enterprisesthree hundredA support of ten thousand yuan;Support the construction of overseas warehouses, and for eligible enterprises, each recognized project will be given a one-time feetwentyA support of ten thousand yuan, with each enterprise not exceedingone hundredTen thousand yuan.
fourEncourage the cultivation of cross-border e-commerce talents; Support the entire utilization of cross-border e-commerce data, and provide annual support for enterprises that have been identified as providing data support servicesfiftyTen thousand yuan of financial support.
In recent years, many cross-border sellers have moved their business back from Guangzhou and Shenzhen to their hometown. However, most sellers express a high sense of personal happiness when starting a business at home, but unfortunately, the logistics environment and entrepreneurial environment are still relatively popular in Guangzhou and Shenzhen.
So,relative totwo thousand and eighteenGuangzhou's first cross-border e-commerce support policy introduced in（oneThe upgraded policy not only provides greater support and a wider scope of support, but also focuses on the ecological construction of cross-border e-commerce industry,For cross-border peoplebuildComfortable Officeenvironment.
Import and export volumeOver 170 billion yuan, Guangdong is firmly positioned as a leader in cross-border e-commerce
Speaking of Guangdong, it is a reliable leader in cross-border e-commerce.Data display,From 2016 to 2020, the import and export volume of cross-border e-commerce in Guangdong increased from 22.796 billion yuan to 172.646 billion yuan, with an average annual growth rate of 65.9%, ranking first in the country for seven consecutive years.
Firstly, Guangdong has a complete range of industrial categories, with obvious advantages in industries such as electronic information, electrical machinery, petrochemical, textile and clothing, food and beverage, and building materials across the country.
sinceSince 2013, when the country launched a pilot city for cross-border e-commerce, Guangzhou has taken the lead in implementing a cross-border e-commerce management filing system based on its traditional foreign trade resources. In 2014, Shenzhen also obtained the qualification for a dual import and export pilot program and released the first local standard for cross-border e-commerce in China.
According to the organization of the Prospective Industry Research Institute,As ofIn May 2020, there were a total of 105 cross-border e-commerce comprehensive pilot zones in China. Among them, Guangdong accounts for 13, ranking first in the country in terms of quantity.
These experimental zones are mainly concentrated in coastal areas, including Guangzhou, Shenzhen, Dongguan, Zhuhai, Foshan, Shantou, Zhongshan, Jiangmen, Maoming, Zhanjiang, Zhaoqing, and Meizhou.
According to data from the Guangdong Provincial Department of Commerce, as ofAt the end of 2019, 3918 online comprehensive service platforms and 25 offline cross-border e-commerce industrial parks were established in the six cross-border e-commerce pilot zones of Guangzhou, Shenzhen, Zhuhai, Dongguan, Foshan, and Shantou, completing 68 institutional innovations.
The effect of the comprehensive experimental zone is still quite obvious.In 2019, the import and export volume of these six cross-border e-commerce pilot zones reached 107.96 billion yuan, accounting for 97.4% of the province's total during the same period.
According to the "China E-commerce Development Index Report",In 2018, the e-commerce development index of Guangdong Province was 65.6, surpassing Zhejiang (52.62) and Beijing (45.84), ranking first. It is also the fourth consecutive year that this title has been awarded.
There are quite a few evaluation criteria for this index, which are based on multiple dimensions such as e-commerce infrastructure, logistics environment, and human capital environment. Guangdong ranks first, which can be said to indicate through data that Guangdong has a good foundation in e-commerce.
To take it to the next level, we still need to work hard
Although Guangdong's cross-border e-commerce development trend is good, it is still an emerging industry that has encountered many problems in its development process.
For example, there is a shortage of talent. Deng Shunguo, Director of the Teaching Guidance Committee for E-commerce Majors in Undergraduate Universities in Guangdong Province, stated that,In 2019, Guangdong established the cross-border e-commerce major for the first time. This year, four more universities will be approved to establish the cross-border e-commerce major, which will output about 1000 graduates annually. However, he emphasized that,Compared with hundreds of thousands of cross-border e-commerce enterprises in Guangdong, there are still more monks than porridge.
In addition, cross-border e-commerce products are severely homogenized. The development of low threshold cross-border e-commerce self operated procurement models is often characterized by homogeneous competition, leading to price wars.
There are also many cases of credit issues, such as selling counterfeit and inferior products. The editor learned that,In many rights protection lawsuits, companies such as Guangzhou and Shenzhen often appear on the defendant list.
Another issue is that the product is not qualified. Data shows that in the first three quarters of this year, the US Consumer Safety Commission（CPSC has issued a total of 173 recall notifications.Among them, cumulative products from China106 cases, a year-on-year increase of 17.8%, accounting for 61.3% of the total CPSC recallsThe proportion has increased compared to the same period last year14.2 percentage points, involving an amount of approximately 5.18 billion US dollars.
Of course, cross-border e-commerce mainly involvesThe B2C model has certain differences in logistics transportation compared to traditional logistics models. However, in recent years, many customs in Guangdong have successively opened cross-border export channels.
Moreover, the latest "Notice" issued by Guangdong is also aimed at improving these issues. Huangpu District is taking the lead in setting an example and providing subsidies3 million yuan.
Except for Guangzhou, as early as this yearIn August, Shenzhen also issued a notice encouraging enterprises to carry out cross-border e-commerce through independent websites, with a selective subsidy of 2 million yuan for individual projects. Among them, one condition is that the average monthly sales revenue of independent stations in the past year is over 300000 US dollars (including 300000 US dollars).
Regarding this, a seller commented: Those with this sales revenue will definitely not be short of money, and those with poor money will not have a chance to obtain it. So, is there a way out for small sellers?
Indeed, many allowances have certain thresholds, and vendors may not immediately be able to enjoy this direct benefit. However, with the upgrading and improvement of various links (such as logistics, customs clearance, etc.), the overall business environment in Guangdong will become better and better. Indirectly, sellers still benefit.