The countdown to Christmas has already begun. Due to the good sales situation of Christmas related products last year, many sellers are optimistic about the sales forecast of this year's holiday products, so the number of Christmas product stocking and shipping is relatively high. However, according to some Amazon sellers, this year's Christmas related products have less explosive power than last year.
Recently, Amazon has taken new actions regarding the marketing of Christmas related products. It is understood that the Amazon backendThe section "Sending Christmas themed marketing emails to buyers" has been added under the "Buyer Interaction" function!
Sellers can accessUnder the "Brand" section - the "Buyer Interaction" function enters the email sending page, but the backend page needs to be switched to English (this function cannot be displayed in Chinese).
In the Christmas themed promotional email template provided by Amazon, except forIn addition to the Default Theme, there are six Christmas gift related themes, namely Spouse's gift, Stocking stuffer, Kid's gift, Grandparents' gift, Holiday decoration, and Holidays hosting.
(Image source: Amazon backend screenshot)
Sellers can choose appropriate theme categories based on their products, and in addition, they also need to provide brandsChoose the appropriate background color (light/dark) for the logo image. At present, the backend displays that the starting time for sending emails is from December 12, 2021 to January 1, 2022.
It is understood that as this sector belongs to“Buyer interaction”The email audience is brand store fans, so the opening and conversion rates of such marketing emails will be significantly higher than regular emails.
Although Christmas is only a week awaySo far, many sellers have stated that they still have a large inventory of their Christmas holiday products, and if they cannot sell them out, they can only clear, dispose of or move them out and wait for next year's sales. So, those with high inventorySellers should quickly seize the last week and use Amazon's official channels to market their Christmas related products for the last wave!