Indian fashion e-commerce Nykaa launches virtual makeup testing technology "ModiFace"


Source: ennews

IndiaE-commerce beauty companyNykaaParent company ofFSN E-Commerce Ventures Ltd was listed on BSE on November 10th,In this bookOn Tuesday, it was announced that it has partnered with L'Oreal,And in theOn its platform, the virtual fitting technology "ModiFace" based on Al has been launched. According to the company, this technology will help create a better beauty experience for makeup enthusiasts.


Cross border Indian fashion e-commerce Nykaa launches virtual makeup testing technology "ModiFace"


The company claims that,'ModiFace Technology' will implement virtual trials on Nykaa's website and mobile applicationsMakeupHelp shoppers purchase various types of beauty products they want.


It is understood that thisThe technology driven by artificial intelligence will achievePhotorealistic results and shadow calibration. Augmented reality (AR) simulations for each color tone are automatically completed - based on analysis of the information provided by makeup brands and the visual effects and descriptions of products on social media.


Virtual fitting technology uses advanced facial tracking algorithms to detect lips, eyes, cheeks, and hair, and applies virtual cosmetics to provide real-time and realistic product views.


Nykaa CEO Ancit Nayar commented on his partnership with L'Oreal, saying, "With the new Al driven virtual fitting options, Nykaa customers can now confidently choose from our wide range of options - anytime, anywhere, as long as they are willing


Director, Consumer Products Department, L'Oreal IndiaPankaj Sharma said, "ModiFace technology utilizes Al and AR technologies to provide personalized and customized experiences in a low touch economy. We believe that collaboration with Nykaa will change consumers' e-commerce shopping experience


In addition,Nykaa also announced that it will launch NA-KD in India tomorrow, one of the 20 fastest growing global fashion influencers in Europe.


The company mentioned in a statement that,The first appearance of NA-KD in India will only be available on Nykaa Fashion's application, website, and Nykaa Fashion store located in Vasant Kunj Ambience Mall.

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