Free washing and care for door-to-door pickup, Burberry, GUCCI and other official after-sales services on Tmall


Source: ennews

Bags and handbags maintenance, watch necklace adjustment, clothes and shoes cleaning... As long as consumers click after-sales service on the purchase order page, they can enjoy door-to-door pickup, express delivery back to the brand, cleaning, maintenance, modification and other services, all free of charge.


The reporter learned that recently, many fashion brands launched official after-sales services on Tmall luxury products. Consumers can enjoy a series of after-sales services provided by the brand official without going to offline physical stores. The ones that have been launched includeGUCCI Gucci, Van Cleef&Arpels, Burberry Burberry, etc.


B2b free washing and care for door-to-door pickup, Burberry, GUCCI and other official after-sales services on Tmall


Because the service process is completed by express delivery, no matter whether there is a counter in the city where consumers live, they can experience the same after-sales service as offline counters; At present, the third, fourth and fifth tier or relatively remote consumers, including Taizhou in Jiangsu Province and Ziyang in Sichuan Province, have enjoyed these services.


According to the reporter's observation, the after-sales service of fashion brands seems to be mostly for women. Chopin, famous for the sliding diamond design of women's watchesChopard provides cleaning and calibration services. Rene Caovilla's rhinestone high-heeled shoes and Blingbling's rhinestone can be repaired for free if they fall off.


In additionGucci Gucci's belt is free to punch and adjust, Carven's clothes are free to change, Burberry Boboli's free clothes cleaning service and other services. The brand customer service will actively remind consumers to make an appointment online at any time.


"As the rights and services that the brand brings to consumers online and offline are more and more consistent, more and more consumers choose to buy luxury goods in Tmall." The person in charge of Tmall luxuries said.


Research shows that cities with huge luxury consumption potential in China exceed200, and Tmall has covered consumers in various cities across the country, which is a major advantage of the online platform, allowing the brand to reach the richest consumer groups in China at one stop, and absorbing more than 200 luxury brands' official Tmall luxury products has become an important position for global luxury brands to communicate closely with the vast number of Chinese local consumers.

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