After Christmas, there will also be promotional activities. Does Esty offset the performance at the end of the year?


Author:Yu Xiaoying
Source: ennews

A day ago,Esty announced that,Esty will hold year-end sales activities from December 26 to January 9. To participate, sellers need to offer at least 20% discount during this period.

 B2b will also hold promotional activities after Christmas, and Esty will offset the performance at the end of the year?

As for why these promotions are held,Esty said that with the arrival of the end of the year, many sellers may be clearing their inventory to make more space for new products.


this year,Esty has many promotional activities. In addition to the promotion activities after Christmas, there is also a promotion test before Christmas. At the beginning of October, Etsy launched a new Christmas promotion test. The participating sellers also need to carry out 20% discount promotion.


The specific test time isFrom October 11 to 12, sellers can use the coupon tool in the store for discount promotion. It is reported that the purpose of this activity is to enable buyers to select their favorite Christmas commodities in advance and increase the number of visitors to the platform.


However, forAt the sales promotion at the end of December, a seller commented: "I have already made some sales in December, and I don't think I will participate in them. This year, I am so busy that I am ready to take a break. Besides, this year's holiday sales did not seem to spark anything. Is it because their performance in the fourth quarter was relatively low that Etsy held this promotion?"


Indeed, this year's holiday promotion is relatively flat.Adobe's data shows that on Thanksgiving Day this year, consumers' online spending was 5.1 billion dollars, unchanged from the same period last year; The sales volume on the black fifth online was only 8.9 billion dollars, lower than last year's 9 billion dollars; Online consumption on Monday totaled $10.7 billion, down 1.4% from last year, the first slowdown since Adobe tracked it in 2012.


However, if there are sellers who need to clear their inventory, they may as well check whether they participate in the promotion according to their actual situation.

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