As the New Year approaches, pet owners both domestically and internationally are starting to buy new clothes and toys for their pets. Due to the impact of the epidemic this year, many physical stores overseas are still closed, so netizens have suggested: Welcome to Taobao in ChinaWholesale "can buy anything you want.
The overseas shoveling officials have opened the door to a new world. Pet antler hair bands, bell necklaces, New Year's saliva wipes, lion costumes, and even pet hair dryers and treadmills that have sprouted from the sky on Taobao have become popular choices for foreign consumers. It is reported that in the past month, overseas users have placed orders for pet New Year clothing on Taobao, exceeding300000 pieces.
(Overseas shoveling officials come to Taobao for the New YearPurchase)
Industry data shows that about80% are exported from China, of whichOne out of every two pet New Year outfits purchased overseas is made in China. A significant change is that it representsNewly designed and intelligently manufactured domestic brands are becoming increasingly popular in foreign markets.
Taking the pet category as an example, positioning it as a high-end, original designed pet clothing brand, as well as domestic pet intelligent products, such asAutomatic feeding machines, water dispensers, and cat dryers have all reached their peak at sea.this yearFrom January to November, the sales of pet products overseas through Taobao and Tmall increased by about 45% year-on-year, and the sales of intelligent products overseas doubled.
According to Tmall Pet Clothing BrandAccording to the person in charge of Mookipet, domestic pet products have more diverse styles and better quality than foreign brands. Previously, North American customers often bought LV and Burberry children's clothing to be worn by pet dogs, but now they are starting to buy Chinese pet brands. This year, the overseas sales of Mookipet Tmall stores have increased by nearly 300% year-on-year.
Overseas officials also have different preferences for pet clothing styles. North American consumers prefer a casual style, such as pet baseball jacketsPOLO shirts, Japanese consumers prefer local kimono styles, while South Korea prefers to wear pets in brighter colors.
(Chinese made pet products accelerating their export to the sea)
The popularity of "Taobao Tongxin" pet products overseas is due to the upgrading of China's manufacturing industry. This year, new domestic products such as floor scrubbers, smart small appliances, domestic beauty products, and original designed home furnishings have all been popular among overseas consumers.
The emerging formats of cross-border e-commerce are also driving Chinese manufacturing to better move globally. Currently, domestic products can be sold globally through Tmall and TaobaoMore than 200 countries and regions, while the platform strategy and services continue to upgrade, helping domestic merchants to sail more conveniently. Currently, 80000 domestic products have been shipped for the first time, and it is expected to send 100000 new domestic merchants to sea throughout the year.