What have you gained from working on Amazon over the years?
A guy went to interview Amazon Operations, and the interview manager asked him, 'What would you do?'?
He said: I can combineThe listing's offline time sorting mechanism and personalized search principle, through a series of complex processes and rigorous technical means, make Amazon's search engine believe that our products are very popular among consumers, thereby rapidly increasing the weight of our store in the short term and creating maximum value for the company at the lowest cost.
Manager askedCan you make it simpler?
He said:I can swipe orders.
Manager asked: Do you have any other skills?
He said, 'I'm not very good at anything else.'.
The above conversation is a joke, but not all of it.
In real work, there are indeed many operations that only rely on order brushing skills, but there are also many operations that have the ability to not only swipe orders, but also be comprehensive enough to do anything. As operators, regardless of whether they have rich work experience or not, they seem to haveFeeling panicked about the future, when Amazon operators glanced at the time on their computers and found thatAs December was about to end, I suddenly fell into anxiety: good guy, a year is about to pass, and I have to prepare to work hard to realize the wish I made this year that I haven't had time to fulfill last year
Amazon operators who are sentimental
The "sentimental" Amazon operators are increasingly feeling lost in their lives!
To some extent, Amazon's industry is more dependent on youth than programmers,The operation of the ironclad Amazon pipeline, without a solid foundation of practical learning, you may be replaced by new people at any time.”In the view of Operations A,exceptMostLeaving the company alonepeople,There are many people moving bricks in the companyOperationsIn the middle, too many people don't have enoughExperience andAbility to grasp the overall situation of a storeSome operations even rarely complete the entire Amazon process,They are one of the flow operations of Amazon's stores,After elimination, there are still a large number of newcomers waiting in line.
OperationsB deeply agrees with this statement. From the initial good to the current 'close to lying flat', the proportion of time he spends fishing increases year by year every working day. The tasks that need to be done at work every day have been fixed. Turn on the computer and check if the store data is abnormal (including order volume, traffic, conversion, comments, advertisements, refunds, complaints, etc.). If there are any abnormal handling exceptions, check which data needs to be optimized. Then, water, water, and water the rest of the time until you leave after work
Xiao Ming, who is also engaged in operations, is also repeating his unchallenging tasks day after day.
The daily routine is to read advertisements and orders at work, before lunch, and after work in the afternoon. If there is any need to adjust, adjust the areas and fish when there is no need to adjust. How can we optimize the operation of daily listing? Just a few links, what is there to optimize? "Xiaoming was puzzled, but also envied the full mental state of these people at work“Being able to fish is a good thing, but it is not a long-term and selfish thing. Feeling anxious for a long time can make people deeply doubt the future of the job they are engaged in.”
Anxious Xiao Li also told Yien Network to enter the industryFor three years, I haven't learned anything from my previous company, and after switching to a new company, I have been slow to achieve results. Every dayNohandleReturns areworryHas the store been closed? I feel like I'm struggling every day and I'm not in the mood to operate properly.
My personal abilities have reached the ceiling within reach, and I am doing nothing in the familiar Amazon field, except for Amazon,Xiao Zhang's anxiety also had nowhere to hide.
He feels like heI haven't received any new knowledge for most of the year, and I can't find a way to break through. I only feel the anxiety of standing still and the sense of crisis of being eliminated.“Many capable operators have taken the path of going solo, lacking the courage and enough money to continue working in the company. However, due to their own personality reasons, they are unable to manage and their salaries cannot increase with age. As soon as there is a trend in the cross-border industry, they worry about being laid off by the company, and they are in a state of running away with buckets every day”It is reported that in order to reduce the sense of insecurity brought about by working on Amazon, Xiao Zhang has decided to take an exam while working on Amazon operations. After successfully taking the exam, he will resign.
There are many operations in the same situation as Xiao Zhang.Anxiety comes from a lack of current abilities, and when you start feeling anxious, it means you are not satisfiedCurrent situation. Unable to see the intersection of hope, some people choose to continue lying flat, while others, like Xiao Zhang, decide to join the army of candidates. It is reported that many Amazon operations have plans to recruit teachers and civil servants,Although wages are low, they are at least stable
Is the end of cross-border e-commerce career development the establishment?It is undeniable that, in addition to operators, Amazon workers in different positions such as art and development have realized how delicious the staffing is, and they are working hard to recruit teachers and civil servants in order to successfully escape Amazon!
Amazon operators'Life's various states
Once upon a time, these people who were planning to give up their Amazon operating identity also wanted to make a big difference on the Amazon platform. They all stumbled into the quagmire of anxiety and struggled together, a phenomenon that many outsiders may see as justToo pretentious "," I don't have any pressure resistance "
Perhaps when operators first started working on this job, they didn't expect to be so confused one day.When Xiaobai was young, he only felt that the operation work was like ordinary sales work, where he would receive commissions as much as he sold. As time goes on, the understanding of this position by operators has also undergone significant changes,As an operator, we need to face more than just operationsThere are also unknown account security, product security, and financial security, as well as countless unexpected disasters, step by step, pitfalls that can kill people! But none of these troubles areIt can be solved solely by operation itself. As they experience more, they increasingly feel powerless.
Looking back at the path taken by operators in detail, you will find that although the reasons for each person being entangled in insecurity are not the same,However, it is not just that individuals, companies, and industries are facing bottlenecks in their development. It is difficult to distinguish which factor is the "culprit" because many operations often have to bear the pressure of these "three mountains" at the same time.Indirect complacency, persistent promiscuity, etc,Bowing down for reality, Amazon's operators' "life states" may be hidden in the words and phrases of the following migrant workers
The current company does not have new things and rich skills, and the product layout determines that it will be difficult to achieve good performance in the next year, which also determines that one's income is at a lower level. One operator said that whether one can do well in Amazon depends not only on personal development, but also on the company and environment. He believes that Amazon is still in a period of rapid development, and at this stage, he is more desperate for the company than for Amazon.
It is undeniable that the personal development of employees is closely related to the resources that the company can provide. When the company reaches the ceiling, the personal development of employees will also be limited. OperationsA revealed that,The operational skills are really too weak in front of operational resources,What is even more terrifying than realizing one's own shortcomings is the inability to change this situation. In fact, he really wants to build a store, but the company's strength is limited. The company provides nothing but products.
It is reported that operationsThe company where A is located claims to be transitioning to a boutique company, but the company's requirements for employees still belong to the distribution model. He has to list 3-4 items every day, repeating the non-technical listing operations every day, and has no time to improve his operational level. I have always felt that I am not thorough enough in Amazon's operations, I don't have a good grasp of the pace, I am very confused in the company, and it is difficult to learn anything. Now when I encounter problems, I am just thinking blindly, finding answers, and resources
OperationsA feels that,The resources that a company can provide are directly proportional to an individual's learning ability,Having been in such an environment for a long time, my poor self-control has also worn away my original ambition when I first started my career,“I've thought about it myself,AmazonWe have passed the stage where ordinary people can easily counterattack, relying more on specialization and capital,In the future, the market will be more focused on selling in the middle and selling wellHaving research and development capabilities and fundingAnd there is also the transfer of integrated industry and trade sellers,Our small sellers, who are traders, will have a smaller and smaller living space.”
With the trend of cross-border e-commerce export industryIn the era of "intensive cultivation and meticulous cultivation", some rough and crazy development companies are hovering on the line of life and death, and the performance of their employees is on the verge of collapse, also facing a survival crisis. I'm worried that my experience won't be enough to find a position in boutique operations anymore. My daily job responsibilities include after-sales processing, adjusting advertising budgets, VOC analysis, and market research. Recently, I found during interviews that I couldn't answer many questions or didn't get my ideas right
Cross border e-commerce industryThe company can be basically divided into: distribution, precision distribution, boutique, and independent research and developmentfourEach category has different operational characteristicsSample,The company you work for largely determines your operational environment.Industry insiders say that when operations feel thatAt present, I feel that I have achieveddevelopBottlenecks,Besides having certain problemsIn terms of external factors, the type of company itself is the biggest influencing factor.
According to the editor's understanding, among many cross-border e-commerce companies nowadays, some companies will proactively provide products,Some companies only provide one workstation, and the rest of the work needs to be handled by the operators themselves.
Xiao Zhang stated that since joining the industry, Amazon has not changed his life, but has made his work more comprehensive because he has to do everything and basically relies on himself to solve problems. After several years of experience accumulation, his understanding of Amazon has also deepened. As a company with experienceOld employee ", he found that the longer he stayed, the harder he was harvested.
The company's promotion does not result in a salary increase, and now I am being asked to lead the company's new employees,There will be no salary increase or commission for bringing in new employees. The new employees themselves do not receive any commission, but if they make mistakes, they will need to bear the company's losses together with the new employees.”This made Xiao Zhang feel cold hearted. In addition, the company's performance system has also been changed again and again. After coming to the company for so long, the salary he received did not increase much, and he ate a lot of cake.
Xiao Zhang stated that the operating salary is generally based on a base salary plus commission model, and the commission calculation model of his company isThe monthly profit is calculated by deducting all costs (including all freight and sea freight for the month) based on the payment received. Under this calculation method, even if the sales order for the month is profitable, the payment received is still higher than the pressed cost.
Roast about the operation of the company's commission systemA said that their company is losing money every month, and he isWhen he came to this company, he also had to bear the responsibility for refunding the products he had previously operated. Subtracting advertising and refunds was just a matter of profit or loss, and he couldn't get a commission at all. He felt fortunate that the company hadn't deducted his base salary.
There are difficulties to share, but blessings are different. "Another operator said, with his hard work,On the storeThe boss did not give him a salary increase despite achieving a performance of 2 million yuan, which made him feel cold hearted.
Moreover, operations have helped the company push up the performance of several sites,In the end, the boss was behind the scenes doing various thingsDifficult behavior,The purpose is to force him to voluntarily resign,“High commission is just a cover up,Kick someone after using it,There are too many cross-border circlesDismantle and kill the donkeyFor example.”
Discontent with one's own company is the current situation of many operations.“When I first came to this company for an interview after graduating from college, the HR department said to me with great sincerity that although the salary is not high, you can achieve rapid growth here, which is the most important thing for young people. Now, two years have passed, and HR has not deceived me. I already look likeA 40 year old person.”This passage may seem like a joke, but to some extent it also reflects the mismatch between the work efforts and gains of many migrant workers,WhenThe two are imbalanced, and employees may become discouraged and resign.
At present, too many people are in the company and their hearts are in the Han. As far as I know, many of my colleagues plan to leave only at the beginning of next year. "Among them, Operation B summarized his reasons for leaving, as follows:
1. The company has too many clearance products, and they are those that cannot be cleared even at a loss. Coupled with three times the storage fees during the peak season, they are simply unbearable.
2. The base salary is low, and there is no hope of a salary increase. In addition, it is difficult to clear inventory products, and commissions are even more unattainable.
3. The company's product development is not effective, and there are no corresponding resources available. For products that cannot be promoted, it is up to the operators to reflect on them. Over time, confidence has been greatly undermined.
4. The distribution of company products to operations is unreasonable, causing those who are being reused to choose good products, and leaving the remaining unprofitable and unpopular products to be chosen by other employees.
Having a weekend heart, not a weekend life, and there are many reasons why operators want to resignThe company does not have weekends.
For the topic of weekends,Recently, major sellers such as Saiwei, Tongtuo, and Yibai have announced their weekends off, which has drawn attention from operators who are always eager to pick up buckets and run awayTongtuo and YibaiThe company has developed a strong interest in:
How to pay the commission, how much gross profit, and whether there is sales revenueKPI limitations?
What is the internal job promotion system?
Is it a new store or an old store for new employees to enter?
Do former employees need to clean up their mess on their own?
How many are each operation responsible forSKU?
Does the company have the ability to develop new products?
Is the company's welfare package good?
In fact, operators are not really interested in companies such as Savi, but are only interested in companies that implement weekends. CurrentlyTongtuo and other companies have already announced a weekend break to the public, with sales leading the way and operatingB thinks there will be more companies implementing weekends next year, which is a good time to go out and explore.
Unless there are special circumstances, it is not necessary to work on Saturdays in Amazon's boutique or boutique mode. On weekends, it is actually enough to operate the station in one's charge and conduct remote inspections or arrange regular remote duty by the company. Operators feel that it is not necessary to take a single day off, but in reality, it is difficult to find cross-border e-commerce companies that take a double day off.
“A certain store sales not only implement big and small weeks, but employees also have to work overtime every month50 hours, deduct money if not enough.”In addition to weekends, overtime is a frequent topic roast by operators.
In the cross-border circle, there was a classic saying: Why come to Shenzhen without working overtime? Operators have expressed their lack of understanding about this,“I don't understand why we have to work overtime hard. Did Amazon detect someone sitting in front of a computer and distributing more traffic? ”
I believe there are different factors that contribute to many operational resignations, but in summary, there are still traces to follow: the heart has been wronged, and the money has not yet been paid in place.
The ultimate dream of operators is: live less, earn more, and be closer to home?
When looking for a job next year, I will definitely not enter a startup company again. Everything is incomplete, chaotic, unable to get commission, and constantly worried about being fired, there is no sense of security or belonging, "said one operator.
I work for a start-up cross-border e-commerce company and my current city is Zhengzhou. In my daily work, from store registration to product research, updating, shipping, promotion, clearance, off-site, includingPS, PR, and others are all done by oneself, constantly exploring new territories, with no hope of commission, and life is lost.
In recent years, there have been more and more cross-border e-commerce companies in Zhengzhou, but the atmosphere of cross-border e-commerce in Zhengzhou is still not strong, and there is more chaos on Amazon in Zhengzhou. "This operator said that he also knows that Amazon platform has development prospects, but his city has not yet emerged many excellent companies, so he wants to go to Shenzhen to explore, but the thing that makes people hesitate is that going to Shenzhen will be too far from their families, This is a dilemma.
Just like many operators who want to develop in Shenzhen, Amazon operators who wander in Shenzhen always want to return to their hometown, perhaps,The ultimate dream of all operators is to live less, earn more, and be closer to home.
"I am in Shenzhen, and I want to go back to my hometown to develop after the New Year, but there is no cross-border e-commerce in my hometown, and I am not good at other jobs. Examining the public is a direction, but I have no perseverance, and personality problems are not suitable for being a teacher." After thinking about it, Operation B thinks that he can only continue to be an Amazon.
What is the reason why you are still sticking to Amazon?Many people may be similar to the situation in Operation B. On the surface, it may seem like they are struggling to do Amazon, but in reality, there are no suitable jobs to do besides doing Amazon after changing careers.
Who doesn't want to do Amazon with a reluctant attitude, so what are the factors that make it a good Amazon? Including but not limited to strong supply chain, financial support, and solid operational capabilities.<span style=^ ^ font family: Droid Sans F