The social e-commerce market is gradually booming,nowadaysSocial media platforms such as Tik Tok, Ins, and Facebook have also become popular with many products,Become an important channel for sellers to select and promote products.Tik TOKIn recent years, the user base has been continuously expanding, becoming the third largest social network in the world, and its importance has become increasingly prominent.
Tik TOKHot with goods, finished productsAmazon is a hot seller!
In recent yearsTik TOKThe impact of women's products on sales is increasing, as can be seen from the popularity of related women's products this year alone. From then on, it suddenly became popularFairy capture jars, tie dyed clothing, dinosaur bone rings, and moreDIY products, sticky notes, products that were originally not warm or popularTik TOKThe videos of the anchors have become popular.
Recently, a seemingly ordinary hairpin has passedTik TOKBecoming a hot seller on Amazon. This hairpin is actually very common in our country, similar to”Shark clip ". However, the difference between this hair clip and regular hair clips is that it is suitable for users with ponytails, so it also has more vivid names such as" anti slip ponytail stabilizer "and" banana clip ".
At present, there are multiple styles of this product on Amazon, some of which have popular tie dyeing styles this year, while others have animal prints and other materials. The materials are mostly made of polycarbonate materials and safety metal springs. It is suitable for daily use in washing, cooking, and even exercising.
In addition to being suitable for many occasions, it is also considered one of the best gifts given to women by many consumers on Valentine's Day, Christmas and other holidays, and the price of this product is not high, only inAbout $10, divided into different combination sets according to the model.
The buyer's feedback on this product is also very good. The five-star reviews of some similar products on Amazon are even closer80%. Some buyers have expressed that they are very relaxed and have no sense of restraint, and their hair is also very tightly held, so they will make another purchase,Likes286000 yuan,The number of comments is approaching4000.
Of course, nextTik TOKThere will also be more related products on fire,Tik TOKThe reason why traffic can be ignited in a short period of time is not just due to the practicality of the product,More importantly, it satisfies the current consumer's’dynamic”Consumer demand. Compared to previous text and images,Tik TOKThe video format is more attractive, and a single out of box video can sometimes attract thousands of traffic.
along withSocial mediaDevelopment,Tik TokWith more and more users, the platform is gradually becoming a channel for cross-border sellers to select popular products.
Monthly active users exceeding1 billion,Tik TOKSelected product wind vane
Tik TokWhysuchsufferforeignersWelcome,In fact, this is similar to the reason why Tiktok is popular among Chinese people,Short videos have basically become a fast-paced lifestyle group nowadaysEnthusiasticSocial apps for.
furthermoreRelated data display,This applicationGloballyhaveexceed1 billion monthly activeUsers, these users are found in countries such as Europe, America, and Southeast Asia,amongMoreyesYoung group,They love sharing, are fashionable and lively, like new things, and keep up with trends.
Tik TokUsers except forOn this platformSharing funny daily life, and alsoWill shareMore fashionable outfits, trendy accessories, great home items, and popular makeup... Pet products and more, people showcase rich and colorful through short videoslifeFragments, in the fast-paced present,deepsufferYoung userswelcome.
Of course, we need to utilizeThe most important thing for Tik Tok platform to select popular products is to clarify the target audience. Differences in country, region, gender, and age are also important factors that affect product selection. It is understood that,The four regions with the highest user volume of Tik Tok currently are Southeast Asia, North America, Latin America, and Europe.
And in theMore than half of Tik Tok users are young female usersHowever, women in different regions also have different preferences for popular flat products. It is reported that female users in Southeast Asia prefer beauty and skincare products, followed by clothing accessories and outdoor products;
Users in Europe and America are also very fond of beauty and personal care products. In addition3C products and small household appliances are also very popular products among European and American consumers.
Of course, personalized products are availableTik Tok has also been a hot category that has received much attention. Recently, a dinosaur bone ring became popular on Tik Tok. The account has a total of 183 videos, with an average playback of 1.4 million, covering the process of making dinosaur bone rings. The product is exquisite, full of fashion and personality, and the comment section has expressed that they really want to own this product.
The relaxed and cheerful tone of the video, as well as the thrill of discovering new products, all contribute toTikTok has become a social platform that people enjoy, and this model of TikTok has also boosted its own development, with strong performance in terms of income.
Tik Tok will become the world's highest earning social app
From domestic Tiktok to international versionTik Tok, in this era of traffic, short videos have become the main channel for entertainment for contemporary young people, and in this situation, "traffic monetization" has gradually become a trend. Throughout China, the trend of influencer influencers and influencers has become a popular way to generate wealth. The same is true in foreign countries. In addition to laying out FB and INS, Tik Tok is increasingly popular among young people in Europe and America, and has now become an important position that cross-border sellers cannot ignore.
Mobile applications have become an important platform for consumption. according toAccording to a recent report by Sensor Tower, as of 2021,Global consumers are expected to spend up to133 billion US dollars, an increase of 19.7% year-on-year from last year's 111.1 billion US dollars,Compared toIn 2019, it increased by 21%.
The report also states that,Remove games,Tik Tok will become the world's highest revenue application by 2021,SecondlyYouTube, Piccoma, Tinder, and Disney+. Although Tik Tok ranks fourth in Google Play rankings, it will still maintain a leading position in App Store revenue.
It is reported that,Tik Tok's revenue in the first 11 months of 2021 was $2 billion, a 67% increase from $1.2 billion in the same period last year.according toSensor Tower predicts that Tik Tok's revenue will reach $2.3 billion by the end of this year, bringing its total lifecycle to $3.8 billion.
In terms of download volume, although compared toThe 980.7 million installations in 2020 have decreased, but Tik Tok remains the most downloaded application on the App Store, with a global installation volume of 745.9 million.
The success of Tik Tok has also attracted a lot of attention, and marketing through short videos has become increasingly popular. People are not onlyTik TOKSharing one's life on the internet and seeking inspiration for shopping has led to the emergence of many popular products. It is an indispensable success story in the social e-commerce section and has become a source of traffic for more and more sellers.
Sellers who are interested in trying short video sales can also learn from it. However, the final conversion rate has become a key factor at present. Having traffic does not necessarily mean purchasing,Buyers also need to rely on quality to win and increase investment in research and innovationHigh quality products and services, combined with multiple promotion channels, will enable sellers to go further.
Social e-commerce is becoming increasingly popular, and sellers can not only attract customers through e-commerce platforms, but also use it as a reference for product selection and understand current trends.