As 2021 approaches its end, people have adapted to the convenience brought by internet shopping in a year shrouded in the pandemic. Southeast Asian websitesIPrice,Recently, a summary survey was conducted on the consumption behavior of Southeast Asian consumers this year. Based on this summary and review, it has a certain reference value for the layout of sellers on related websites next year.
Laptops and smartphones have always been the most popular products among netizens in Singapore, Malaysia, and the Philippines.Due toThe lockdown period in 2021 has been extended, and many local consumers will purchase these products to facilitate their work and study from home.
Luxury watches and bags are also popular among consumers in Malaysia and Singapore. stayThere has been a significant increase in search volume and sales in 2021.
In Singapore, due to the influence of climate, air conditioning is also a necessity for local consumers. It also leads to the continuous search and sales of related products in the local areaThe heat does not decrease.
Southeast Asian countriesThe specific ranking of products with high attention in 2021 can refer to the following figure.
Compared to the previous year,There are also some interesting phenomena in the consumption trend of consumers in 2021. Although the epidemic has reduced people's travel, the romantic genes have not disappeared as a result.In the past year, regardingThe search volume for keywords such as "romance" and "gift" increased by 57%.
In addition, due to the increasing amount of time at home, many people choose to keep pets to alleviate loneliness.In 2021, Google reported that consumers' search volume for 'pets' doubled.Filipinos are hereThe number of searches for "dog" on Google is five times that of "cat", which also reflects the relatively high number of dog lovers in the Philippines.So sellers can follow the selection of related pet products next year based on this result.
Many people also use sweets to fill the void of isolation. Therefore, it is related toCompared to 2020, the search volume for chocolate among Malaysians has also increased significantly.
Southeast Asia is mostly a young country with a high-quality population structure, and many are users of social media.So when merchants are laying out their Southeast Asian market, social media platforms are an important promotional tool that cannot be ignored.
Consumer trends are changing rapidly, and relevant sellers can refer to past trends to grasp the preferences and habits of local consumers. It will be helpful for future sales and product selection.