Nearly 90% of Russian "excrement removing officers" will prepare New Year gifts for pets


Author:Yu Xiaoying
Source: ennews

Recently, a video about cats climbing curtains was wildly spread on various social platforms.


It is understood that the curtains in the pet owner's home are keptFour cats climb every day, and the curtain has changed from the cotton and linen material at the beginning to the tassel curtain now. The owner said that he would run cool on the curtain every day, and then he would not need the cat to climb the frame.


Now it has become a trend to prepare various toys for pets, such as the cat climbing frame mentioned above, but not every pet is like the cat in the video"Drama essence".


So, what gifts do consumers like to buy for their pets near the New Year?


Recently, Mars Pet Care, a leading enterprise in the pet industry(Mars Petcare)A survey was released.


According to the surveyRussiaAlmost all pet owners(91%)Said they would celebrate with their petsThe arrival of the New Year in 2022,have86% of the "poop shoveling officers" will prepare New Year gifts for their pets. Among them, pet snacks and pet toys are the most popular, accounting for68%and46%Next are pet houses, pet sofas, leash hauling ropes and scratching posts.


Compared with Europe and the United States, Russia is less concerned by sellers, but it does not mean that it is unimportant.


According to MarsThe survey released in April,In the past three years, the number of pets in Russian families has increased23%, or 12 million, reached 63.5 million.In 2020, there will be 40.8 million cats (+25%) and 22.6 million dogs (+21%).


Research also shows that there are59% of Russian households keep pets, an increase of 5 percentage points over 2017. Today, 70.4 million people over the age of 14 in Russia are pet owners.


And more and more Russians regard pets as family members(44% of cat owners and 34% of dog owners), friends (24% and 36%, respectively) or children (19% and 15%). Only 12% of cat owners and 14% of dog owners think their pet is just an animal.


As people cherish pets more and more, more and more money will be spent on pets, which has led to the birth of"Pet economy". Sellers can pay more attention to the latest trends in pet products to supplement market demand and gain profits.

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