Brand Acceleration Program - Another Pitfall for Amazon?


Author:Wu Shuai
Source: ennews

Amazon sellers have heard of Amazon's brand acceleration program to some extent. According to Amazon's introduction, participating in the brand acceleration program will receive privileges such as marketing support, exclusive traffic, brand protection, product selection guidance, and a series of fee reductions.


However, recently, some sellers reported to Yien that they and other sellers joined Amazon's brand accelerator program and found that the effect was not good. However, when applying for exit, they found it difficult to exit due to various reasons


According to this seller, he isIn May, I participated in the brand accelerator program at Meiya Station,And Amazon will charge more for each product7% commission.


But after using it for a period of time, the seller felt that the effectiveness of this plan was not good, andThe 7% commission is also a bit high, and after evaluating it, I plan to withdraw. Due to the departure of his previous investment manager, this seller can only apply for exit by opening a case in the background.


This seller claims that theyfromSince October, I have been opening cases in the background and applying for exit. It was not until early December that I received a response from the project leader. But the other party replied,After applying, waitIt takes 2-3 months to exit the program, during which Amazon will still charge commissions.


Cross border E-commerce Logistics Brand Acceleration Program - Another Pitfall for Amazon?

Reply received by seller


What this seller doesn't understand is why it takes so long to exit the brand acceleration program. Afterwards, the seller followed up several times through email, but received a response that the other party was powerless and could only wait. As of the time of publication, the seller has still not been able to withdraw from the plan.


In addition to this seller, a considerable number of sellers have also reported this issue, with most sellers reporting similar situations:The commission charged in the plan is too high and the effect is not significant, but when you want to exit, you cannot find a way to exitUnable to contact the investment manager, unable to reply to emails and WeChat, unable to successfully exit.


”At that time, they said that they could apply for withdrawal at any time, but now they can't contact anyone at all. "Some sellers complained like this.


Finally, the seller stated that Amazon's plan may be good, but it may not be suitable for everyone. Sellers should still consider it carefully before joining.

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