Recently, according to foreign media reports, although Amazon has always been a leader in the US e-commerce industry, according to the latest global application installation ranking, the new international brandShopee is highly likely to overturn the dominant position of this online shopping giant.
according toAccording to the latest survey data from Apptopia, this technology giant ranked fourth globally in terms of shopping application installation in 2021. Currently, three major e-commerce companies have surpassed Amazon in the global ranking of app downloads:
1Shopee, headquartered in Singapore, serves Southeast Asia and Latin America
2Shein, based in China, a leader in "fast fashion"
3Meesho, headquartered in India, specializes in social e-commerce in categories such as fashion and home products
It is worth noting that according toAccording to Apptopia's survey data last year, Amazon ranked first in global app downloads in 2020, followed by Walamart, Wish, Shop, Offerup, eBay, SHEIN, Target, Wayfrit, and Nike.
When facing regulatory accountability in the United States and elsewhere, Amazon executives have repeatedly stated that the company's small share in the global retail market (including online and offline sales) does not have monopolistic behavior that affects the market.
However, according toEMarketer stated that as of a few months ago, Amazon expected to account for over 40% of US e-commerce sales by 2021.
according toAccording to eMarketer's survey data, Amazon will account for 41.4% of all retail e-commerce sales in the United States by 2021. From 2019 to 2021, this e-commerce giant will contribute more than 50% of the growth in online sales in the United States. EMarketer estimates that Amazon's e-commerce sales will increase by $168.53 billion during this period, reaching a staggering $386.4 billion by the end of this year.
In recent years,Shopee has developed rapidly, exploring markets in Poland, Spain, and France, attempting to develop into a global e-commerce company. According to the data provided by Shopee. In just one month, Shopee's performance in Spain surpassed global e-commerce platforms such as Shein, Amazon, and AliExpress. In Poland, Shopee has also defeated local e-commerce platforms such as Allegro.
Perhaps the dominance of Amazon is about to disappear, and cross-border e-commerce is entering an era of diversified development.