Aromatherapy candles frequently receive negative reviews FearIt is related to the surge of COVID-19 cases
Famous candle brand Yangji Candle（Yankee Candle has been receiving a lot of positive reviews, but its reputation has recently suffered a Waterloo, and Amazon America is filled with a lot of negative reviews.
The following are all recent（Negative reviews from November to December:
I have bought it before,The fragrance will fill the entire room,butNow this one has almost no odor.
——There is no smell unless you bury your face in a glass container. After burning for 8 hours, there was no fragrance at all.
——It only smells of wax... there is no other fragrance.
——II suspect this may be a fake version. If not, then their quality has decreased.
Suddenly, there have been so many negative reviews. Is it true that the quality has decreased, as the comments suggest? But the problem may not be with candles, but with people's sense of smell.Consumers who give business travel reviews may be infected with COVID-19, because olfactory failure is one of its symptoms.
Assistant Professor of Political Science at Northeastern University in the United StatesNick Beauchamp studied the buyer reviews of the top three Yankee candles on Amazon. He found that around December, comments about 'tasteless' sharply increased.
And at this moment, the global epidemic is on the rise again, and the United States is experiencing another outbreakMiles are sad.
According to the New York Times, as ofIn the past week of the 26th, the number of newly confirmed cases in the United States increased by 48% compared to last week, with an average daily increase of 182682 cases in the 7th. Data from the New York State Department of Health shows that since the 5th of this month, the number of children hospitalized with COVID-19 has quadrupled.
With the rapid spread of the Omikron virus strain in the United States, the positive detection rate of COVID-19 every day in the United States is higher than the peak period of Delta virus transmission this summer.The proportion of new confirmed cases of Omicron virus infection in the United States is approaching3/4, in some areas of the East Coast, this number is as high as 90%.
In fact, such a situation is not the first time it has happened. At the end of last yearJustThere are reports that Amazon's aromatherapy candle store in the United States has received a large number of negative reviews, and different brands of aromatherapy candle sellers have also received negative reviews coincidentally.
At that time, academic figures also conducted investigations into this matter. Research Assistant for Adult Development at Harvard UniversityKate Petrova on 2017totwo thousand and twentyyearComment on Amazon's three best-selling aromatherapy candles and regular candles in the United StatesYesAnalysis.
The survey found that the score of non scented candles did not change much, but the score of scented candles wasBetween January 2020 and November 2020, there was a sharp decline, and the reason for giving travel reviews was mostly lack of flavor. Poor reviews lacking aroma in AprilAugustOctober and NovemberThere has been a small peak.This is consistent with the several waves of outbreaks in the United States.
And this phenomenon was not only seen in the United States, but also in the perfume product reviews on Amazon UK. Not only that, but also feedback from domestic sellers:I used to think that Europeans and Americans had been isolated at home for a long time, and their temperament became anxious and irritable, so I kept giving negative reviews. Now I think my beauty products are also odorous
Looking at it this way, does the negative review of this aromatherapy candle mean that all products related to fragrance will be affected?This is really worth the attention of sellers.
Smell problems can affect consumers' purchasing decisions. Moreover, some studies have shown that the sequelae of this COVID-19 may not be recovered for a while. It may be a week, a month, a year, or even permanently damaged. This means that the seller needs toEnduring War.
Crisis is also a business opportunity, with sales of wigs and decompression products skyrocketing
The sequelae of COVID-19 are far more than smell. In South Korea, the investigation on the sequelae of COVID-19 confirmed patients shows that rehabilitationAfter 3 months, there will be relatively severe hair loss and wheezing symptoms during exercise. In Japan, I also interviewed a woman who recovered from COVID-19. Two months after COVID-19's symptoms disappeared, she found that her hair fell off in a large amount, and the amount of hair decreased to about half of the past.
The head of a clinic in Tokyo said that some of the COVID-19 patients even lost almost all their hair. This phenomenon of hair loss as a whole is different from that caused by aging. It has no tendency of age group and is easy to appear several months after the onset of COVID-19. The dean also pointed out that this yearThe number of people who came to the hospital for consultation on hair loss in October was 4.5 times higher than in August.
In addition, during the epidemic period, people's physical activity decreased, but the pressure of work and life did not decrease, which also led toThe 'top of the head anxiety' is becoming increasingly severe. A survey shows that about 60% of Japanese people have a hair loss crisis. And everyone wearing masks can't see their face, so they pay more attention to their hair and hairstyle.
The accumulation of various reasons has led to a rapid increase in sales of related products such as wigs and hair essential oils in the past two years, and the demand is gender neutral.The head of the marketing and planning department of a Japanese wig manufacturer stated that the female wig industry has grown compared to the previous year3.6 times, 2.7 times for males. The business of a men's customized wig salon located in Ginza is also very hot, with sales increasing by 30% year-on-year since 2020.
Some experiencedThe seller stated that:"The sequelae of COVID-19 will lead to hair loss, impaired vision, photophobia, olfactory failure, insufficient vital capacity, etc. If you sell wigs in 2021, the sales will be very good..."
According to data from AliExpress, the global wig market has reached hundreds of billions of dollars, and China's exports account for over half of the global total80%, and 80% of wigs worldwide come from Xuchang, China. On Xuchang's own e-commerce platform, on average, 40000 sets of wigs are sold globally every day, with an annual turnover of 1.5 billion yuan.
In the situation where the epidemic cannot end in the short term, the wig market can be said to continue to maintain huge potential.According to industry experts' predictions, the market size of hair related products in the future can reach approximately71.9 billion RMB.Sellers can seize this opportunity and take advantage of China's export advantages to create more opportunities for explosive orders.
Besides wigs,Previously published papers in The LancetAlso mentionedMuscle pain, fatigue, fear, depression and other psychological disorders are the most common long-term sequelae after COVID-19 infection.
Therefore, the sales of decompression products have also doubled.According to previous data statistics on the Russian AliExpress platformFrom January 1 to January 18, 2021, the total revenue of decompression products doubled compared to the same period in 2020 and tripled compared to the same period in 2019.
The most popular products in this category include reverse dynamics trimmers, soft pressed bricks with pressure ballsWithRotating gyroscope with LED backlightEtc.Expert analysis shows that due to people's constant anxiety, stress relieving products are their first choice; In order to relieve the pressure in the heart and find an outlet for release,The sales of diary books have also significantly improved during the epidemic.
In addition, exercise is also a good way to maintain physical and mental health and relieve stress.And the epidemic has also made many people pay more attention to physical health and exercise, so sports products have also opened up the market in the epidemic.Especially fitness equipment such as exercise bicycles, abdominal wheels, and yoga mats that can be completed at home are favored by many consumers.
The emergence of an epidemic has indeed changed the world. But from a different perspective, it has also brought opportunities and hope to many industries.The epidemic may not be able to disappear in the short term, so we can only resort to public biddingCrisis has become a business opportunity.