Recently,Mobile data and analysis providerApp AnnieThe released list shows that globally, on Christmas Day,TikTok ranks first in global iOS App Store and Google Play app downloadsIn the top three, there are alsoInstagram and Facebook.
Shopee ranks eighth and is the world's highest ranked shopping application. This is mainly driven by markets such as India, Latin America, and Southeast Asia.
In the United States, the number one download volume isOculus. This is because many Americans received Oculus virtual reality (VR) headphones on this day. YouTube ranks second, while TikTok ranks third.
In the UK, the top rankedNHS App.App AnnieIndicates that this is because the consumer attempted to access it during vacation travelCOVIDPass to obtain vaccination or testing results. The second ranked one is TikTok.
App Annie also compiled a spending list.In terms of application expenses, on Christmas Day, consumersTikTok has the most expenses, mostly spent on live shopping. This has propelled TikTok to become the number one non gaming application spending list globally.Similarly, in the US and UK rankings, althoughTikTok is not ranked first, but also in the top five.
From these rankings, it can be seen that in both social and e-commerce aspects,TikTok's influence cannot be underestimated.
Not only on Christmas, but throughout the year,TikTok also achieved impressive results.
According to cybersecurity companiesAccording to Cloudflare's survey data, Tik Tok's click through volume in 2021 has surpassed that of the US search engine Google, becoming the world's most popular website.
Not only that, but even thoughTik Tok is banned in India, but it remains the world's largest social networking platform. According to Cloudflare's data, TikTok ranked first on the most popular social media rankings in 2021.
A study by Harris Poll and Sprout Social found that 73% of companies currently sell through social media, and it is expected that this number will rise to 79% in the next three years.
It can be said that although social e-commerce has not yet become mainstream, it is a very valuable tool for brand communication. Sellers may as well study it carefullyTikTok to seek opportunities for explosive orders.