Best Buy expands advertising business and launches Best Buy Ads


Author:Zheng Yang
Source: ennews

becausePeople arescience and technologyAnd electronicsAspectIncreased expenditureBest BuyOf sales in the past yearwithina surgeNow, the retailer is betting more on another source of revenue——advertisementupper


Best Buy launchesofBest Buy Ads,It is an updated version of its internal media business,Designed toProvide more services for brands that want to connect with shoppers.according toeMarketerestimate, toIn 2022companyadvertisementbusinessWill grow31.4%, reaching USD 41.37 billion.


Best BuyPresident of AdvertisingKeith Bryan saidcompanyEvery year with customers3 billion interactions,thisbyhisProvides rich databaseThese data help to connect brands with consumers.


Influenced by the epidemic in the past two yearsThe surge of e-commercealsobyBest BuyProvides information about shoppers' preferencesvaluableInformation.Last quarter,Online sales accounted forBest Buy in AmericaNearly one third of the total revenue of $11 billion.


althoughIn the first three quarters of 2021,Best Buyin the's online sales declined year-on-year12.5% to US $10.5 billion.howeverAndCompared with the same period in 2019,hisstayE-commerce in the first three quarters of 2020 increased by 191.4%, reaching 12 billion US dollars.


exceptItselfIn addition to media attributes,Best BuyYou can also place advertisements on the websites of external publishersBrands that want to cooperate with retailers for advertising do not need to sell their products or services through the company.


With the development of network platformThe review of data privacy is becoming more and more strict, and the third partyCookie'sExtinctionFor retail media networksofDevelopment creates conditionsincludeCVSTargetandInstacartIncluding retailersallI saw itOf whichopportunity


KrogerSubordinateRetail MediaPrecision Marketing was launched in October 2017,hisFor the CompanybringHasOperating profit of US $150 millionRevenue grew by 135% in 2020.


Wal Mart Media GroupLast yearRenamedWalmart Connect, and partnered with the advertising technology company The Trade Desk to expand its business scope to retailersinherentOutside of the channel.

The content of the article is created by the author, and the author is responsible for the authenticity, accuracy and legality of the content. Overseadia advocates respecting and protecting intellectual property rights. Without the permission of the author and/or this website, the content of this website may not be copied, reproduced, or used in other ways. If you find that there are copyright issues in the articles on this site, please contact, and we will verify and deal with them in time. Source of the article: ennews, this article is the author's independent point of view, and does not represent the position of overseadia.