”The popularity of ice and snow has driven a surge in sales of skiing products!


Author:Wang Meirong
Source: ennews

The upcoming Winter Olympics has drivenThe "ice and snow fever" has already begun to sell related products on major platforms. Among them, the sales of skiing products showed rapid growth in the fourth quarter of 2021.


Data display,Q4 2021On the AliExpress platform only, skiing products are available overseasThe sales amount is alreadyCompared to last year, the year-on-year growth rate exceeded60%Among them, the sales of ski helmets have also increased15 times.


Although the epidemic continues abroad, some people in various countries still maintain the habit of outdoor sports. Winter skiing is naturally one of the most popular outdoor sports, and it is used for skiingHelmets, skateboards, ski suits, and other equipmentNaturally, it must also be fully arranged.

 In addition to consumers needing such products, ski resorts also have a great demand for them.It is reported that last yearThere are over 100 countries and regions that purchase Chinese snow gear on AliExpress.


When it comes to skiing products, more consumers' attention is focused on foreign brands, such asBurton, Rossignol, Salomon, and others have been established early and have established a good reputation among consumers. However, it has been difficult for Chinese domestic ski products to enter the forefront.


However, in the past year, many domestic brands have brought domestic skiing products abroad and have surpassed European and American regions in terms of performancepreviousOur local brand. OutdoorMaster's ski goggles have become a hot selling item in Europe and America in just one year, and are very popular among local consumers. stayIn the second year of its company's establishment, the Kelvin ski helmet it launched ranked firstAmazon's skiing category ranks first in sales.

It is worth noting that, in addition to some skiing products, the arrival of winter has also maintained a rapid growth in sales of outdoor sports clothing and footwear. Fashion professionals predict that sports shoes will bePopular in 2022.

The combination of the epidemic and the cold winter has not stopped foreign consumers from enjoying outdoor sports,The long winter has also become a good time for related products to sell well.

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