Since the beginning of 2021, TikTok has really been everywhere! TikTok is bringing about the rise of a new model of cross-border e-commerce.
36 million onlookers, single keyboard stands out from 900 million topic tags
according toA new study by Accenture shows that in just three years, people will use social media globally to purchase $1.2 trillion worth of goods. This number is far higher than the current sales of $492 billion achieved through social media platforms.
In this process,TikTok is an existence that cannot be ignored. In fact, it can be seen from recent news that more and more products have become popular through TikTok, even though these products have been sold on platforms such as Amazon before.
There are independent websites that sell well through data research,At least 40% of users on TikTok do not overlap with Amazon and Facebook. This means that both independent website sellers and platform sellers are likely to find new business opportunities on it.
Many people come into contact with keyboards every day, but single keyboards are the first time they have heard of them. Recently, the playback volume has been approachingUnder the 900 million topic tag # mechanicalkeyboard, there is a video that has consistently held the top spot. This is a post by the @ plip.works account, introducing a single keyboard.
Currently, there are nearly 100% of fans on this account190000, received nearly 8 million likes. A total of 12 videos were released, all introducing this single keyboard,Videos with over a million views include5, with the highest reaching 36.4 million,The video shows that you can use this single keyboard to typeI LOVE YOU. Moreover, by flipping through these videos, it can be found that besides typing, one can also use the keyboard to play Tetris.
This novel keyboard has also successfully sparkedTikTok users' interests are expressed in the comments section, where many people express their desire to have such a keyboard and ask where they can buy it.
Through Amazon search, it can be found that this keyboard is also being sold by sellers at a price of$16.99, which is much cheaper than the $35 offered by the independent website TikTok links to above.
This is a standard with programmable keysHID keyboard, keyboard buttons can be set. Supporting any key keyboard, combination keys, mouse click functions... Seeing this, I believe cross-border workers who consume too much F5 keys also want to have one.
In recent years, from tight pants to carpet cleaners, we have seen various incredible productsTiTok has become popular, and every time these products become popular, it will drive the sales of the product on the Amazon platform to rise, and some even topped the hot list of this category. Sellers who are following this trend are also planning to expand this channel.
SHEIN Plays Tikok, Sellers Show Their Marketing Skills
2021In May, SHEIN ended Amazon's record of consistently topping the US shopping app list for 152 days. Multiple institutions predict that,2021SHEIN's revenue will surpass ZARA's.
In Europe and America, if turned onAPP store,There must be some in the top tenSHEINThe figure of,Even in some countries such as Britain and France, it has long dominated the first place.
SHEINThe sudden rise in Europe and America is inseparable from its successful marketing on social media. As we all know,SHEINHe is a master at playing social media and can be called the founder.According to data from Similarweb, social networks are the second largest source of traffic for SHEIN after search, accounting for over 9%.
stayOn top social media platforms such as Facebook, Twitter, and Instagram,SHEINPlay the content marketing strategy of batch matrix with great success.After the rise of TikTok, it replicated this gameplay on it.
Besides being a well-known internet celebrity at the top（In addition to KOL's collaborative face brushing promotion,SHEINIn the form of commissions and free products, global fans, passersby, and content creators（KOC) utilized it.
asIn terms of KOL,SHEINFormerly associated withAddison Rae, the second ranked internet celebrity on TikTok, has collaborated with her and currently has 86 million followers. Through the celebrity effect of these top internet celebrities, on the one hand, it can enhance the brand's image and change people's perception ofSHEINLow end and cheap views, on the other hand, its large fan base will also bring considerable sales.
Among fans, passersby, andIn terms of KOC,SHEINIt does not limit the content they publish, that is, whether they praise or roast.
Under the dual effect linkage of KOL and KOC,SHEINstayThe "flywheel effect" is formed on TikTok.
Moreover, in the UK and Indonesia regions,SHEINSo far, it has been connectedTikTok Shop "allows TikTok users to directly click on the small yellow car below to purchase clothes worn by celebrities in the video, directly connecting the purchase link.
according toAccording to the Fanbyte Academy, SHEIN became one of the most popular fast fashion brands on TikTok in 2020. Currently,SHEINstayThe official account on TikTok already has 3.3 million followersThe video content released not only includes fashionable clothing, but also various popular kitchen and lifestyle props such as faucet filters, fruit peelers, fried egg touch tools, backpack pendants, etc.
at presentOn TikTok, withSHEINThe associated topic tag already exists10, with the top three views being # Shein (19.6 billion), # SHEINfashionweek (7.8 billion), and # Sheinhaul (4.1 billion).
aboutFor Generation Z consumers,SHEINHas becomeThe TikTok phenomenon is synonymous with the opening and dressing sharing videos of "Shein Hauls" released by celebrities, which are even more popular among them.
TikTok, as a new traffic track, has opened up another massive traffic portal for independent station sellers, and even independent stations have successfully taken off with it. Established in 2020 and receiving a new round of millions of dollars in DTC home furnishings in 2021, Newme is one of them.
During the birth process of any new traffic channel, new brands will constantly emerge, and brands will also receive a large amount of dividends in it. It is reported that,Newme's entire revenue comes from TikTok, with 95% relying on short videos and 5% relying on live streaming.Mainly targetingTikTok has developed country markets, with sales concentrated in the United States, the Middle East, and the United Kingdom.
Newme's official account on TikTok has nearly 110000 followers and 930000 video likes. At present, it has released nearly 300 videos, with views ranging from thousands to millions, with most of them reaching tens of thousands. There is a video with nearly 1.1 million views that introduces five products: a removable faucet, a hand sanitizer dispenser, a covered trash can, a beauty brush cleaning bowl, and a beauty tool drying bowl. Another video introducing a multifunctional medicine box that can grind and cut tablets, and comes with a small brush, even received 3.5 million views.
In fact,Besides short video production,Newme has made a comprehensive layout in live streaming, TikTok celebrity marketing, and advertising.
If you pay attention to observationYou will find that many of TikTok's popular products and Newme's products have already been sold on Amazon, but there will still be similar products that continue to become popular on TikTok. Newme co founder and CEO Gu Jun believes that this is because video and live streaming have reopened the way a product is interpreted, opening up a scenario for interpreting a product.
He stated that in the context of new scenarios and new demographic factorsIn TikTok, there are three categories of opportunities. Firstly, there is an explosive space for innovative categories (i.e. categories that have not been seen before); 2、 Innovative functions of mature categories; 3、 Alternative expressions of mature categories (videos and live streaming are opening up many alternative expressions of mature categories).
It is worth noting that although the current revenue brought by live streaming only accounts for5% of GMV, but for many sellers who also carry out live streaming but have little effect, Newme's effect is already very significant. It is reported that Newme started its first live broadcast in July 2021, and now one of its accounts has become one of the top ten TikTok live accounts. This is a gradual process. At first, it was broadcast once a week, then once a day, and then twice a day, but each show had a foreign anchor.
Newme's TikTok traffic conversion positions are mainly independent websites and Amazon. It is reported that the Newme independent website launched in March 2021 has a monthly GMV growth rate of over 100%, indicating a very good sales conversion effect.
Not only independent sellers, but alsoAt the beginning of 2021, we have seen many Amazon sellers planning to layout TikTok, recruit relevant talents, and form teams, including the well-known blockbuster Anke Innovation.
Currently, Anke isTikTok's official account has 310000 followers and 2 million video likes. In addition, it also has several other accounts such as Indonesia, Vietnam, and the UK, among which the Indonesian account has a very objective fan base of 620000 and the Vietnamese account has nearly 210000 followers.
From Anke inFrom the videos posted on TiKToK, it can be seen that its types are not only limited to traditional product evaluations, but also include oral grass planting, scenario theaters, and product implantation.
From the above three sellers, although the final presentation method is video, everyone's marketing gameplay is not completely consistent, so if you want to seizeWith TikTok's massive traffic, taking advantage of this dividend, sellers need to combine their own product characteristics and find marketing methods that match them.
Defeating Google in terms of traffic and topping the list, TikTok has become a must-have place for sellers
For cross-border e-commerce sellers, traffic represents sales volume, so they haveA large user base with continuous popularity and rising statusTikTok has become their battleground.
According to Google Trends, TikTok's global popularity has been continuously increasing since 2019 and remained high from June to August 2021. Southeast Asian countries such as Indonesia, the Philippines, and Myanmar have the highest search popularity, while Russia, Iran, and Ukraine have the lowest.
In September 2021, TikTok's global monthly active users exceeded the 1 billion mark, becoming a mainstream social media platform comparable to Facebook, Twitter, and Instagram. according toApptopiaCompiled application statistics,TikTok is the most downloaded application in the world,The download volume in 2021 was 656 million. According to data company Sensor Tower, as of July this year, TikTok's download volume has exceeded 3 billion.
Recently, cloud infrastructure companies that track internet trafficCloudflare claims that this popular video application has surpassed technology giant Google, which has dominated the charts for many years, and has become the world's most visited internet website in 2021.And in theIn the 2020 list, TikTok only ranked seventh, indicating its rapid development speed. According to the ranking, TikTok defeated Google in February, March, and June 2021 and jumped to the top spot, consistently occupying the top spot since August.
Insider IntelligenceRecent predictionsTikTok will become the third largest social network in the world by 2022.stayAfter an increase of 59.8% in 2020 and 40.8% in 2021,TikTok is expected to reach 755 million monthly users by 2022.
Although in the past two yearsThe rapid development of TikTok is partly due to the epidemic, but from the development of its brother Tiktok in China, short video is indeed the trend in the future, with unlimited commercial potential.
After a wave of lockdowns and lockdowns,TikTok has also opened the door to the most commercially valuable market, and now TikTok is about to fully enter the commercialization stage.It is reported that,TikTok has recently launched the e-commerce product TikTok Shopping, which is a product series based on the TikTok ecosystem that integrates sales and advertising functions. It is divided into two modes: TikTok Shop and TikTok Storefront. In addition, TikTok Shopping also includes four promotional features: Product Links, LIVE Shopping, Collection Ads, and Dynamic Showcase Ads.
Ran Finance expressed that,TikTok shopping achieved phased success in the UK station.In mid November, a company called Made in London announced that they had an account that sold about £ 100000 in a live broadcast.
TikTok has officially stood at the critical point of the traffic dividend period and the cash dividend period. In this situation, what cross-border e-commerce sellers need to do is to layout as soon as possible and quickly accumulate traffic. To quote a seller, 'It's better to go to the store in the morning than in the evening.'.
But in the face of this blue ocean of traffic, in order for sellers to quickly accumulate traffic and do a good job in product sales, they must first understand the outstanding content forms, understand the characteristics of the user population, and create fan portraits.
Not surprisingly,TikTok has the highest usage rate among young people. According to a report by Marketing Charts in March 2020,TikTok accounts for 38.1% of the population aged 18-24. This is more than three times the population aged 35 to 44 (11.7%). In the youngest age group, its influence on women (45.2%) is also greater than that on men (31.2%).This trend has been confirmed in most age groups, especially inNearly a quarter (24.3%) of female users in the age range of 25 to 34 use this app, which is about twice as many as male users of the same age (12.4%).
What kind of content is more likely to attract these users? It is understood that,The five most popular video types on the TikTok platform include:
1Tag Challenge Video. Famous American fashion brandsGUESS once launched the # InMyDenim Challenge, guiding consumers to showcase their unique denim clothing by shooting videos. In addition, 4 internet celebrities were invited to participate in the challenge competition, providing reference templates for creative videos. Now the challenge has garnered over 5.3 million views. 2、 Music and dance videos. People who often use Tiktok can't be more familiar with this kind of video. 3、 Pet life videos. We all know that the pet economy is thriving in many European and American countries, which is also a testament. 4、 Comedy videos. 5、 Decompression videos.
Nowadays, many sellers choose to collaborate with influencers for marketingWhat is the most popular form of TikTok celebrity collaboration?
1、 Use visual effects to highlight the product.This has a significant effect on fashion products, as we are often affected byAttracting videos such as "cross dressing" and "checkpoint".2、 Evaluation in the form of unboxing.This form3C products are commonly used.3、 Oral explanation.This form is similar to Li Jiaqi's, where the anchor introduces the characteristics, advantages, etc. of the product.4、 Plot.Intersperse some advertisements in the plot.5、 Implantation.Perform some soft implants without changing the style of popular videos.
Tens of thousands of TikTok training courses, a certain fish sells for tens of yuan
Business opportunities lie ahead, and many sellers want to seize them. However, TikTok is an overseas social media platform, and its gameplay is still unfamiliar to sellers. Therefore, they coincidentally choose to find training institutions to learn from. In recent years, it can also be observed that TikTok related training institutions have sprung up like mushrooms after a rain. However, the editor should remind that training carries risks and payment needs to be cautious.
two thousand and twenty-oneIn December of this year, someone anonymously filed a complaint on the Black Cat Complaint Platform against a company in Henan, claiming that the company engaged in fraudulent behavior under the name of TikTok training and violated commercial integrity.
According to the netizen, he paid nearly 2600 yuan in total for a one-year training period, mainly studying TikTok's popularity increase. However, after paying the money, the teacher never actively communicated and had a bad attitude. Once there were any questions to ask for help, they asked to see the tutorial, but the other party didn't understand anything. After he requested a refund and changed the teacher, they were rejected, and the other party directly lost contact and teaching was interrupted. "Later, I found that many people on the Black Cat platform also encountered the same situation
According to the observation of Yien Network, there are still many pitfalls regarding Tiktok training. Some people claim that he found out that his friend had paid tens of thousands of yuan to learn Tiktok online tutorials, which he could buy for dozens of yuan on a second-hand platform called "Fish". Some people also reported that the video they created was used by others as a display for external charges. The other party claimed that the video was used for testing and the effect was very good.
Some netizens joked about this phenomenon: "The best way for TikTok to monetize is to hold training classes
In fact, there are still many cases where there is no actual operation, only a simple understanding, and then they start to exaggerate and promote its future, in order to attract others to participate in training, or to use information gaps to pit sellers' money. When sellers are eager to layout TikTok and monetize massive traffic, it should be difficult to imagine that they have become leeks in the hands of others first.
TikTokAs a new traffic outlet, it is a very rare new opportunity for cross-border e-commerce sellers. It is understandable and necessary to seize it, but there is no way to start by learning on their own. They also worry about being cut off by training institutions. What should sellers do with TikTok related training courses?
The blogger "Amazon Top Brother" doesn't recommend the seller's training class. He thinks that Tiktok is basically the leftover of TikTok, and there are no more than two training institutions in China that have real strength and can play TikTok well. Therefore, it is better to look for training institutions to learn by themselves rather than by themselves, For example, if you are selling pet toys, just find a few TK influencers to follow him for such purposes, watch how he makes videos, writes copywriting, and labels, and be a complete model
Senior e-commerce seller "Factory Manager in the Wind" also believes that 95% of courses for beginners are ineffective. "It's hard to say whether to cut leeks or not, but 95% of people will give up for various reasons. Because everyone has different abilities and resources, the most important thing is that their willpower is different. That 5% must have the ability, resources, or willpower
If training is really needed, how can we distinguish between good and bad training? He said that the first thing to consider is the qualifications and reputation of the institution, as well as the reputation of the lecturer. It is best to have endorsements, and be careful when there is nothing.
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