Creating a new shopping experience, Wal Mart is ready to enter the "meta universe"


Author:Liu Mengyuan
Source: ennews

It is understood that Wal Mart, a large retailer, applied for several new trademarks at the end of last month, indicating its intention to manufacture and sell virtual goods. The company said in another document that it would provide users with virtual currency and non replaceable currency or NFT.


According to foreign media reports, Wal Mart seems to be venturing into the "meta universe" and planning to create its own cryptocurrency and irreplaceable currency (NFT) collection. This large retailer intends to manufacture and sell virtual goods, including electronic products, home decorations, toys, sporting goods and personal care products.


According to the United States Patent and Trademark Office, Wal Mart filed an application on December 30, a total of seven separate applications. Wal Mart said in a statement that it "is constantly exploring how emerging technologies can shape the future shopping experience." But it declined to comment on specific trademark applications.


Josh Gerben, a trademark lawyer, said that since Facebook announced that it would change its name to Meta to show its ambition to surpass social media, major enterprises have been eager to figure out how to integrate into the virtual world.


Nike submitted a series of trademark applications in early November, previewing its plan to sell virtual brand sports shoes and clothing. Later that month, it said it would work with Roblox to create an online world called Nikeland. Last December, it acquired RTFKT, a virtual sneaker company, for an undisclosed amount.


In addition, Gap also started selling NFT, its iconic sweatshirt. The clothing manufacturer said that its NFT prices ranged from about $8.30 to $415, and it was equipped with physical hoodies.


At the same time, the NFT of Under Armour and Adidas sold out last month after their debut. And they are now selling at sky high prices on OpenSea, the NFT market.


CB Insights A report from, outlined retailers and brands' desire to engage in such businesses to provide new sources of revenue. It said that the introduction of NFT allows enterprises to token physical products and services to help reduce online transaction costs. CB Insights also pointed out that for some luxury brands, NFT can be used as a form of authentication for tangible and more expensive goods.

The content of the article is created by the author, and the author is responsible for the authenticity, accuracy and legality of the content. Overseadia advocates respecting and protecting intellectual property rights. Without the permission of the author and/or this website, the content of this website may not be copied, reproduced, or used in other ways. If you find that there are copyright issues in the articles on this site, please contact, and we will verify and deal with them in time. Source of the article: ennews, this article is the author's independent point of view, and does not represent the position of overseadia.