For cross-border sellers, selection is crucial. If you want to succeed in the e-commerce field, you must first have the products that the buyer needs, and the quality of the selection directly affects the following sales.
In the past two years, the epidemic has been an unavoidable topic for everyone. For cross-border e-commerce sellers, it has also been affected. TodayWeLet's talk about the epidemicSelection trend in 2022.
First of all, the epidemic situationThe impact of 2022 is still huge. At the beginning of the new year, the port congestion caused by the epidemic caused many sellers' friends to complain incessantly. On the other hand, the epidemic has also brought new changes to the cross-border e-commerce industry.
According to foreign media,Catalyzed by the epidemic, Europe70% of consumers said they would buy goods in the live broadcast, and many well-known brands also experienced great "sweetness".
In the past three years,The scale of the global live delivery market has even increased dramatically280%。
And inThe origin of "live broadcast with goods" in China, e-commerce live broadcast has already become the air outlet, and even the news that ByteDance will raise the goal of e-commerce GMV to 2 trillion yuan next year was reported not long ago.
But overseas，Live video cargo is still in the stage of continuous expansion.
Just recently,Amazon opened its global store and announcedSelection trends in 2022, which also mentioned:
Based on the increasing number of people watching the live broadcast,KOL's recommendation has an increasing influence on users' choice of consumer goods:Color cosmetics and skin care products can be easily transformed, such as eye shadow and eyeliner (color cosmetics)、Neck cream (skin care) will become a hot selling product。
And with the live broadcast becoming more and more popular、Popularization,People areThe demand for electronic products, wireless equipment, furniture, home decoration and other equipment will also increase,Including background board, tables and chairs, home decoration, etc。
In addition, AmazonThe selection trend in 2022 is alsodisplayIt shows that the epidemic has made overseas consumers pay more attention to their physical and mental health and that of their families.
Predictably,Health needs, sports and travel needs, social needs, personal interest related needsIt will remain strong in 2022. The demand for exercise and fitness will make yoga clothes, cycling pants and sports underwear and other products popular.
At the same time, overseas consumers hope to have some relaxing massage at home, for example, in North America, eye massage instrument, neck massage stickSPA massage bed has become a hot product.
The epidemic also allows consumers to spend more time with their families and enjoy small-scale family activities,The demand for home entertainment products, garden party decorations and other garden supplies will increase.
In the post epidemic era, people hope to get out of the room and away from the steel forest in the city.The demand for camping products, including tents, camping tables and chairs, and sleeping bags, will increase with each passing day.
At the same time, for health and environmental protection needs, consumers may choose more electric bicycles, and the demand for related products may rise.
For personal interest needs, Amazon2022 hot sale forecast is:Many consumers will be keen on customized and personalized products,DIY increase,For example, you can brush the wall yourself to change your mood, or add accessories to the car, etc...
in general，Although the epidemic is far from over, the impact of the past two years on our lives will be reflected in all aspects. This is also a good opportunity and direction for cross-border e-commerce sellers.
Having found the right selection direction, the rest is to prepare goods and operate. I want to make a profithave toMore, provincehave tomore?
To help cross-border e-commerce sellers easeUnder the pressure of "money", WorldFirst has just launched the New Year's blockbuster benefits. As long as you register through the activity page and enter your account through the Wanlihui account for the first time, you can get a free credit card with a limit of 300000 yuan。
Activity time:January 1, 2022 to March 31, 2022。
Activity object: during the activity period, users who register through this activity page and enter accounts through Wanlihui account for the first time.
Activity conditions: After registering to participate in the activity through this activity page, andIt will be recorded into the Wanlihui account for the first time on or before June 30, 2022.
Activity reward: users who meet the above conditions can enjoyRMB 300000 "free withdrawal limit".
Friends of cross-border e-commerce sellers who need it, come and get it quickly!