January 1steightOn the day of Taobao Shopping, we signed the first batch of brand cooperation preferred service providersThey are Qumo CultureIEVER Beauty ClassMoli Media, Zhiyuan Culture, Erma Public Relations, etcMCN and content marketing agencies.They will providebusinessProvide a one-stop service that includes brand analysis, full case planning, content operation, traffic placement, etcNanny level serviceHelp merchants achieve efficient brand promotion and product planting.
At the signing site,Taobao Content Ecological Operations Manager iFlytekRepresents,Last year's strollbuildYesBasic capabilities of content platforms,This year, we will work together with ecological partners to better serve businesses and consumers by providing high-quality and authentic content.It is reported that after signing a contract to become a preferred service provider for shopping, service providers can enjoy a series of benefits such as data empowerment, platform products, recommended brand cooperation opportunities, exclusive bartender services, and growth related training.
last yearIn April, Taobao Shopping launched a content ecosystem service platform——Guanghe Platform provides one-stop services for content creators and merchants. After its launch, it emergeda batchA high-quality service provider organization. They have solved the problem for the brand through their advantages in content creators and content planningThe challenge of 'how to plant content'.
Qumo Culture was signed this timeShopping and SelectionOne of the service providers.Their current joint ownershipMore than 60 in-house influencers, as well as thousands of deep collaborators, work together to provide high-quality content for the brand. In 2021, they posted over 1800 original content on their browsing platform, with content guided transactions reaching tens of millions.“We used to only serve customersIndividual requirementsThis yearStrolling on the platformWe have successively received brand cooperation models throughout the year,2022WeRevenue from browsingGrowth rateexpectWill exceed100%.”Qumo CultureWang KeweiOn site introduction.
The brand has also gained better content planting effects through service providers. Taking beauty brand Kazilan as an example, service provider JasminemediaTailored a topic for them on the strollThe "Cat Girl Challenge" uses high-quality and rich content forms such as immersive makeup teaching, multi angle evaluation, and plot interpretation to increase brand exposure by 2%0Double the number of visitors entering the storefive00%Effectively leveraging the influence of content on the brand.
goNian ShuangoneoneDuring this period, I feel tiredmeter250 million consumers have used the "Grass Planter" function of browsing to plant Double 11 Good Things, and browsing has officially become the entrance to the Taobao Content Grass Planting Center. Currently, one-third of Taobao's orders come from content grass planting.The introduction of brand preferred service providers will further improve the ecological effect of shopping, making the content planting efficiency of merchants higher.