In terms of sports shoes, the sales in the fourth quarter only increased by one digit compared with the previous year. However, compared with 2020, its sales increased by about 20%.Among them, the sales of men's sports shoes increased by more than 10%, while the sales of women's and children's sports shoes increased by nearly 25%. Nike and Adidas have lost some female market share.
From a functional perspective, sports based footwear（The running category) continued to perform well. In 2021, the sales of this category will increase by more than 25% compared with the previous year. The growth rate of skating and hiking categories is similar, and the walking category has increased by one third. In addition, college sports shoes, including basketball shoes and football shoes, are also affordable among young people.
as forThe best selling sneakers in 2021, sorted by sales: Nike Air Force 1 Low, Nike Air Max 270, Nike Air Vaporax Plus, Nike Revolution 5, Nike Air Max 97, Adidas NMD R1, Nike Air Max 90, Nike Air Vaporax Flyknit 3, Jordan I Retro High OG and Jordan XIII Retro.
Look at the American sportswear market. Similar to the sports shoes market, the growth trend of sportswear in the fourth quarter slowed down, but the growth was still strong.andCompared with 2020, the sales of American sportswear market will increase by nearly 30% in 2021.Nike and ANDMAIn 2021, some market shares will be lost, while the market share of private label will increase.
By gender, the sales of men's and children's clothing markets increased by about30%, while sales of women's clothing increased by about 25%.
In the main categories, outerwear（Outwear tops) sales increased by about 10%; The performance of knit shirts, sweatshirts and pants is consistent with the overall market level; The performance of shorts is better than the overall level of the market; As for others, the sales of other basic goods, such as underwear, bras, socks, etc., are basically consistent with the overall market level.