How to attract shoppers of Generation Z? Focus on these three aspects

2022-11-21
875
519

Author:Wu Shuai
Source: ennews

Generation ZIs a shareImportant consumption powerAccording to McKinsey,Number of Generation ZOf global consumers40%In 2020, only in the United StatesGeneration ZJustOwn aboutThe consumption capacity is 150 billion dollars.

 

E-commerce mediaCharged RetailIt is believed that,The brand can bethreeWin in three waysThe favor of Generation Z:

 

pursuitindividualization

 

Euclid According to a report by Analytics, Generation Z is more eager for personalization than any other groupproduct, when the brand provides morehavePersonalizedshoppingWhen experiencing,80% of consumers are more likely to buy. According to Deep In Dive's research, 75% of Gen Z shoppers said that if they can customize the product, they are more likely to buy it.

 

stayinternetGrowing up in the world has undoubtedly shapedGeneration Z's attitude towards personalization, theyGet used to sharing personal information, andHope to get a shopping experience tailored to personal needs

 

PriorityInstagram and Tik Tok

 

Retailers infollowGeneration Z consumers shouldFocusTheir social platform.

 

according toAccording to a survey by Piper Jaffray, Instagram is still an influential channel. 33% of Gen Z people prefer Instagram, 20% on Twitter and 15% on Facebook.

 

Marketing platformTraackr said,"Emerging brands are expected to achieve the greatest success through InstagramConsumers are more likelyBuy a newly discovered brand on the app.

 

TikTok'sThe influence is also rising2021The video platform andShopify cooperates to pilot TikTok in the United States, Britain and Canada Shopping。 Considering Tik Tok 60% of the audience is Generation Z, whichIt will also be an important e-commerce platform

 

Abandonment of genderclassification

 

Andsomeone elsecomparison,Generation Z has a more flexible view of gender. Half of Gen Z thinkwithGenderClassify goodsThese values are outdated and reflected in their shopping habits.

 

according toAccording to a study by UNiDAYS, 79% of Generation Z buy clothes for the opposite sexMeetingWithout hesitation23% believe that retailers use gender centric traditionsclassificationNot only outdated, but also offensive

 

In addition,56% of people do not actively follow the fashion trend, but most people prefer clothes that can make them feel confident, and 87% say they think it is best to wear "appropriate" clothes.


The content of the article is created by the author, and the author is responsible for the authenticity, accuracy and legality of the content. Overseadia advocates respecting and protecting intellectual property rights. Without the permission of the author and/or this website, the content of this website may not be copied, reproduced, or used in other ways. If you find that there are copyright issues in the articles on this site, please contact chuhaiyi@baidu.com, and we will verify and deal with them in time. Source of the article: ennews, this article is the author's independent point of view, and does not represent the position of overseadia.