In the more than two years since the outbreak of the epidemic, the shopping habits and main structure of American consumers have undergone certain changes. People who were originally passionate about physical stores have turned more to online shopping,Generation Z is becoming the main consumer group.
During the period before and after the outbreak of the epidemic, there were also new changes in consumer search trends.
Related research shows that the search trend of American consumers in the post pandemic era has shifted more towardsHome decoration, protective equipment, and fashion style categoriesEtc. In addition, as the epidemic has eased, the search volume for outdoor products such as tents and skiing equipment is also increasing.
The search and purchase volume of home decor and protective equipment have both increased, mainly due to the protective measures taken in various parts of the United States during the pandemic and the increased self-protection awareness of the public.
In the context of repeated outbreaks, American consumers have been staying at home for longer periods of time. This has led more consumers to pay attention to house decoration, indoor and outdoor decoration, etc.according toAccording to CodeFuel research, the number of searches related to homes and gardens in the United States has increased by 21%.
With the emergence of Omicron, the number of COVID-19 cases in the United States has grown rapidly, which has led to a surge in the search for protective equipment. Children's kn95 masks, n95 masks, disposable masks, and nucleic acid testing kits have recently been ranked among the top three hot search terms. According to previous reports by foreign media, the country'sHousehold Covid testing productsAfter a surge, some pharmacies even experienced empty shelves.
In the second half of 2021, during the period when the epidemic in the United States eased, search terms related to "outdoors" also increased. The search volume for parks and tourism increased by 63% and 14% respectively. The arrival of winter has led to an increase in sales of outdoor products in winter. According to CodeFuel's prediction, tents, ski suits, and hiking suits will continue to sell well.
It is worth noting that,In addition to the above search trends, fashion is also an important search trend.according toCodeFuelResearch data,Related to thisSearch volume increased by 27%.
These new changes in search trends reflect consumer preferencesAt the same time, it also provides direction for sellers to sell their products.