Recently,Marketplace Pulse vs. eBayupperTop Ranking100000 sellersAnalyzedThese sellers account forplatformFeedback quantityOver 60%,The survey results show that,EBayplatformTop sellers ofThe proportion of sales lasting for over ten years is approximately55%,There are still some more than twenty years left.
In this,haveexceed40% of top sellers are in theJoined before 2010, with a sales history of twelve years, and nearly 15% of sellers have joined the platform for over twenty years.
In the past two years of booming global e-commerce,The eBay platform has also flooded with a large number of new sellers, with the number reaching its maximum in 2020. These sellers only slowly began to succeed in 2021, but over time, many of these new sellers will gradually disappear, with the most active still being old sellers who have been selling for many years.
Due to not having too much fresh blood,EBayThe sellers of the platform are gradually aging, and more and more sales come from experienced sellers.Data display, inIn 2018, 44% of the platform's best-selling products came from sellers who have been selling for more than ten years, while currently, the proportion of best-selling products from sellers who have been selling for ten years has reached 55%. At the same time, the share of sellers added in the past five years has decreased from 33% to 28%. The sales share of old sellers is constantly increasing.
(Image sourceMarketplace Pulse）
On the one hand, this meansThe longevity of eBay's seller business, but on the other hand, it also indicatesShrinking market for new sellers and lack of competitivenessIt's not a good thing for the platform. In the past five years, only28% are new sellers, with a much lower market share compared to other platforms, while Amazon accounts for approximately 44%.
The seller group is a measure ofE-commerce platformImportant indicators of health status,It is equally important for platforms to not only consolidate new users, but also continuously attract new sellers. With the development of the times, the e-commerce market is also changing. The injection of new sellers can bring more freshness to the platform, help attract more new buyers, and flow together to make the platform more dynamic.
nowadaysThe aging trend of eBay is not a good phenomenon, and if the platform wants to develop in the longer term, it still needs to put more effort into attracting new sellers.